Feed Subscriptions Are So Important

When I left b5media, I had established a base of over 1300 feed subscribers on this blog. I was proud of that because, let’s face it, if you aren’t a news site breaking news all the time, people are not as inclined to subscribe to a feed.

The feed at that time was hosted via FeedBurner with whom the network had an enterprise account with. As a member blog of b5media, and one of the folks that tested and pushed FeedBurner on the network, my blog was one of the first hosted under their CNAME policy. The CNAME policy allowed us to brand feeds with b5media (http://feeds.b5media.com as opposed to http://feeds.feedburner.com).

Obviously, I had some branding concerns to deal with and I contacted FeedBurner for a solution that would allow me to take control of my feed and retain the subscriber base I had established over a period of time.

FB: Simple. We can transfer it under your Feedburner account if you’d like
Me: Yeah, let’s do that.
FB: Oh wait, your feed is under the Feedburner Ad Network and so because of financial logistics involved with b5media owning that feed URI, we cannot transfer it. But, you can burn a new feed, delete the old and use 30 day redirection to send people to the new feed.
Me: Okay, that makes sense.

And off I went. I burned the new feed, deleted the old with redirection, and looked at numbers over the next few days. My feed subscribers had dropped to almost a third of what they were (down to about 400 subscribers).

By the time I realized that I had been nipped in the bud by the CNAME issue, it was too late and all those subscribers were gone with no way to communicate to them about re-subscription.

Over the past 3 months, I have rebuilt to around 850 – still a large distance from where I was, but slowly getting there. If you haven’t re-subscribed yet, please do so now.

Takeaways

Feeds are our bread and butter in blogging. Knowing that there are people subscribed to a blog, provides direct value to bloggers. It helps us understand the dissemination of our content and the reach of our audience. We value page-views, obviously, but feed subscriptions may be the most tangible metric of actual reach available.

When you find a blogger that you enjoy, vote with your feet (or clicking finger) and add their blog to Google Reader or one of the other many feed readers (most of which are free). We really do appreciate it. It makes us feel that the work we’re putting in is actually making a difference.

Other feeds that we provide:

Landed On My Feet

Back a few months ago, I announced my departure from b5media. At that time, I really didn’t know what I would end up doing. At the time, I figured I’d land on my feet doing something similar (Director of Technologyish) or maybe dip my toes in PR. Lord knows I wanted to get out of technology. No doubt I’ll be back in technology at some point in my life, but I really needed a break from it and wanted to explore other career paths.

Well, two months went by and when I left b5media, I quickly picked up with Lijit where, instead of dipping my feet in PR or continuing on the technology track, I found myself learning the ropes of Business Development.

Never been here. Never done that.

In typical Aaron fashion, I thought I could storm in and prove all the critics wrong. Wrong. I figured I could identify a bunch of high profile sites and, bam, I’d prove my mettle.

Wrong.

Don’t get me wrong, I did a fine job. I managed a few quick wins and set about on bigger targets. Time went by and the wins got farther apart.

Okay, I began realizing this was a marathon, not a sprint. I had to adjust.

Adjustment ongoing, however I’ve shown enough promise at this very new role for me that last week I traveled out to Lijit World Headquarters in Boulder, Colorado – a place once described as 50 square miles surrounded by reality – and met the entire team. In addition to a pleasant few days in the mountains and thin air, I was pleased to walk away with a full-time gig. Business Development Manager.

Scary title. I even now own a Boulder phone number. Fascinating.

Interestingly, I’ve learned a few thing about Biz Dev as it relates to other, more familiar roles.

  1. The key to BizDev is more about relationships and less about sales.
  2. Pitching doesn’t work. Talking does.
  3. BizDev is a war fought with a pistol, not a machine gun. (via Micah)
  4. Strategic wins are sometimes bigger than Big wins.

I’m sure there are other things that I’ll continue to learn about BizDev as time goes on. Love to hear your thoughts on this kind of role. Tell me what I need to learn.

It’s Done

I’m sitting in Toronto’s Pearson International Airport for, what I hope, is the last time in awhile. It’s not that I don’t like Toronto. It’s actually a great city and I’ve had many good times here.

However, this marks the end of the last 2.5 years where I’ve worked to build the technology at b5media. That involved early days of figuring out how to make WordPress work right, to the ending days where we worked to implement the Lijit partnership, to today where I said goodbye to the team and finalized a week of heavy brain dumping of my successor, Joe Taiabjee.

While b5media technology is in good hands with Joe, I’m just really grateful for the personal friendships and relationships I’ve had the opportunity to build over the past 2.5 years. I would never have had the opportunity to build a mutually friendly relationship with Darren Rowse, in the “friends” sense of the word.

Lee Newton, Brian Layman and even Mark Jaquith, who I called a friend before b5media. Darcie Vany who is the most egotistical person at b5media – even moreso than me, if that’s possible. ;-) My new BFF, Rachel Segal. Ninja Chad Randall who tells long stories. Shai Coggins who I’ve only met once. Laura and Corey and Joey and Gabby and… the list goes on.

Today I end this phase of my life but it won’t be the end. In fact, my parting words dfor everyone, including old men on the street apparently, is… See you at Gnomedex! I truly hope I will.