Owning Bad Publicity

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I remember a few years ago back at Gnomedex in 2007 when Vanessa Fox spoke about owning bad publicity. It wasn’t called that. I can’t remember what I had to eat yesterday, much less what the title of a session at a conference four years ago was. But. I do remember the gist of her talk.

The idea was that some things in life, especially on the web, you can control. Companies hire marketing firms to try to spin a positive message for them in the social media outlets as well as hiring search engine marketers, brand consultants, etc to curate their brands.

Sometimes that works. Other times, the reputation and image on the web is controlled by other people. You can’t control the fact that you suck at times. You also can’t help what people might think, even inaccurately about you.

As the story went, Vanessa ran into an uncontrollable problem where people were googling for “vanessa fox nude” – damn perverts. Instead of getting upset and worrying about how people were valuating her, she went out and bought the domain vanessafoxnude.com and redirected it to her site.

To this day, that story resonates with me. I’ve personally had people disparage me. To this day, if you google my name, you will find one such article on the front page of Google. Hint: It has to do with a weasel. As a result, I’ve considered buying branded stuffed weasels to give away at events.

A long time ago, I acquired a reputation for being extremely honest to the point of sometimes offending people or putting them off. Is this really how I want to be seen? Probably not. Since embracing that, has it been successful for me personally and professionally? So far, I think so.

Don’t let negative press get you down. Own that shit and move on. Make it a part of your brand. If you’re wrong, own up and be transparent. If you’re not, just incorporate it into your offering.

Photo Credit: mushon.