Technosailor.com

Almost five years ago, I started this blog without much idea what was going on. In fact, in many ways, it was an opportunity to pass time at work, in a job that I cared little about and that I was doing little more than doing time with. I setup a WordPress blog, went to [...]

Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because it’s important.

It’s important from a marketing perspective, and of course it’s important from a branding perspective. More importantly, though, it’s important because the answer to the question will either make or break you ion a down economy.

Your customer base expects you to do things. They wouldn’t be your customers if not. They expect you to deliver on what you say you can deliver, and they expect you to do it right now. Think about it. You too are a customer and you expect the same thing.

What happens when a company, a campaign, a spouse makes a promise and doesn’t deliver? What happens to the trust? What happens to that relationship?

Jeremy was one of those guys I read avidly in my early years of blogging. James from Outside the Beltway was my political blogger of choice. He reads my blog today as I do his. Seth Godin was my business blogger of choice. I’m quite sure Seth does not read my blog. Jeremy was my technology blogger of choice and I have no idea if he reads my blog. :-)

Scott Stead put this great video together. Grab him, anytime you need video done for your events.

Dave has opted to take the ultimate action on gads of people, and while that is within his right to do (the action is not necessarily in question), the perception is a different story. The perception is that he is silencing those who disagree with him. Like Stalin did. Like Mao Zedong did. Like Fidel Castro did. Like the government of Myanamar is currently doing.