brand

Aaron Brazell

Owning Bad Publicity

I remember a few years ago back at Gnomedex in 2007 when Vanessa Fox spoke about owning bad publicity. It wasn’t called that. I can’t remember what I had to eat yesterday, much less what the title of a session at a conference four years ago was. But. I do remember the gist of her […]

Aaron Brazell

Jeremy Zawodny Leaves Yahoo

Photo Credit Josh Bancroft Yahoo’s brain drain continues and, TechCrunch provides a great analysis into the latest desperate deal Yahoo is engaged in. This time with Google. Yahoo is in a very bad position and everyone knows it. Now, possibly the best known Yahoo, Jeremy Zawodny is leaving the company for greener pastures. Jeremy made […]

Aaron Brazell

The Mind of Dave Winer

Dave Winer has a bad reputation. He’s got a reputation for challenging anyone who disagrees with him. He’s got a reputation for blocking people by default on Twitter. Yeah. It’s the rule, not the exception. See, blocking on Twitter is an acceptable action. I’ve blocked people that are so troll-like, I can’t deal with them. […]

Aaron Brazell

Lessons in Brand Management from Barack Obama

Note: This is not a political post, nor is it a political endorsement. Wednesday morning. Just about twenty-four hours have passed since Barack Obama addressed the nation on the issue of race and his relationship to firebrand pastor, Rev. Jeremiah Wright. If you’re American, you’ve probably heard the speech by now, or at least heard […]

Aaron Brazell

The Value of Personal Brand to a Business

So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]