Dave Winer has a bad reputation. He’s got a reputation for challenging anyone who disagrees with him. He’s got a reputation for blocking people by default on Twitter. Yeah. It’s the rule, not the exception. See, blocking on Twitter is an acceptable action. I’ve blocked people that are so troll-like, I can’t deal with them. […]
February 28, 2008
The Value of Personal Brand to a Business
So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”. Let’s cut to the chase. […]
November 1, 2007
When a Brand Fades
Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, I will be in the […]
October 19, 2007
Controlling the Conversation
Social media is all about conversation. Some people get that, some people don’t. Regardless, conversation is where it’s at if you want to have a transparent relationship with your readers, customers and community. Some people, by nature of the fact that they know how to control the conversation, are much more adept to have the […]