Tag: brand

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When a Brand Fades

 Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, […]

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Controlling the Conversation

Social media is all about conversation. Some people get that, some people don’t. Regardless, conversation is where it’s at if you want to have a transparent relationship with your readers, customers and community. Some people, by nature of the fact that they know how to control the conversation, are much […]

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Controlling My Brand

Awhile ago, Chris Brogan wrote a list of 100 Blog Topics he would like to see. When I read those, I started drafts on three of the topics and determined that I would mull them over for awhile and when I felt like I had something worthwhile to say, I’d […]

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