Technosailor.com

Personal Brand. Is it important or is it not? Some say it is super valuable and is the doorway to other opportunities. Still others say that personal brand is a waste of time and a distraction from the core mission of a company. Which of these sentiments seem most important to you?

The United States Olympic Committee took a black eye today when pictures of a 14-time gold medal winner smoking a bong emerged on the internet.

Speedo, concerned about fallout from recent photos of a spokesman smoking marijuana at a college house party, considered yanking his endorsement contract.

Michael Phelps, America’s swimming legend, who has secured a record 14 gold medals is in danger of losing endorsement contracts and be banned from competing in the 2012 London Olympics.

In today’s day and age of “dog eat dog” and marketing and getting ahead and SEO and linkbaiting… how much do people talk about you? Better yet, how often do you talk about other people. Picture the situation. You’re standing around in a crowded bar at a social event after a conference. There are 150 people standing around in various states – some drunk, some not. Everyone’s talking. Most likely, they are talking about some hot button issue in whatever industry you’re in. They might be talking about their newest product or pitching a potential partner. Business cards are exchanged as frequently as George Bush tells us to “Stay the Course”.