Technosailor.com

30 September 2008 1 Comment

Pony in the Pile

This week’s Interact 2008 conference began upbeat enough, with Ted Leonsis’s inspirational keynote signaling an ‘anything’s possible, mix-and-mashup’ world of opportunity where entrepreneurs can offer (and perhaps find) fulfillment by providing one of the five keys to self-actualization: relationships, community, self-expression, giving back, or pursuing a higher calling. But then, the sky began to darken . . .

Tags: adobe, avenue A/Razorfish, awayfind, baypartners, buddymedia, Clearspring, interact2008, launchbox digital, leonsis, marissa mayer, set consulting, SOA

19 September 2008 3 Comments

What’s a Social App Developer to do?

To Mike Lazerow, CEO of new-age ad agency BuddyMedia, Facebook is the future. Big brands trying to reach the world’s 500,000,000 social network members are ringing his phone off the hook, because his firm has the skills to create branded apps — what he calls ‘the new ad unit.’ But what might that bode for us ‘pureplay’ app developers?

Tags: buddymedia, context optional, createdebate, Facebook, hollywood hair makeover, lolapps, web2.0 expo