Landed On My Feet

Back a few months ago, I announced my departure from b5media. At that time, I really didn’t know what I would end up doing. At the time, I figured I’d land on my feet doing something similar (Director of Technologyish) or maybe dip my toes in PR. Lord knows I wanted to get out of technology. No doubt I’ll be back in technology at some point in my life, but I really needed a break from it and wanted to explore other career paths.

Well, two months went by and when I left b5media, I quickly picked up with Lijit where, instead of dipping my feet in PR or continuing on the technology track, I found myself learning the ropes of Business Development.

Never been here. Never done that.

In typical Aaron fashion, I thought I could storm in and prove all the critics wrong. Wrong. I figured I could identify a bunch of high profile sites and, bam, I’d prove my mettle.

Wrong.

Don’t get me wrong, I did a fine job. I managed a few quick wins and set about on bigger targets. Time went by and the wins got farther apart.

Okay, I began realizing this was a marathon, not a sprint. I had to adjust.

Adjustment ongoing, however I’ve shown enough promise at this very new role for me that last week I traveled out to Lijit World Headquarters in Boulder, Colorado – a place once described as 50 square miles surrounded by reality – and met the entire team. In addition to a pleasant few days in the mountains and thin air, I was pleased to walk away with a full-time gig. Business Development Manager.

Scary title. I even now own a Boulder phone number. Fascinating.

Interestingly, I’ve learned a few thing about Biz Dev as it relates to other, more familiar roles.

  1. The key to BizDev is more about relationships and less about sales.
  2. Pitching doesn’t work. Talking does.
  3. BizDev is a war fought with a pistol, not a machine gun. (via Micah)
  4. Strategic wins are sometimes bigger than Big wins.

I’m sure there are other things that I’ll continue to learn about BizDev as time goes on. Love to hear your thoughts on this kind of role. Tell me what I need to learn.