Last time in Part 6, we discussed how to discuss your marketing strategy with investors. This included your approach, penetration strategy in addition to growth and communication strategies. But what is marketing without sales? Many say sales is marketing with actually asking for the close. I disagree and while they are closely intertwined the skills […]
November 19, 2007
Business Plan Series: Part 6 – Sales and Marketing – Marketing Strategy
Last time in Part 5, we discussed how to evaluate and present the competition in a manner that allows your company to stand out. Now that you have covered who you company is, what it provides and how you stack up against the competition, it is time to show how you market and sell it […]
November 12, 2007
Business Plan Series: Part 5 – Competitive Landscape
Last time in Part 4, we discussed how to present your products and services. It was important to follow up the problems with your solution but in this part, Part 5, we will attack the competition – the competitive landscape. This section covers how you are differentiating yourself by describing the competition and why you […]
April 20, 2007
Business Plan Series: Part 4 – Products and Services
Last time we discussed what you should put in the company overview section and the different formats it may take depending on the stage of your company. In this part, Part 4, we will get at the heart of your company – its products and services. This section covers what you provide to customers and […]
March 28, 2007
Business Plan Series: Part 3 – Corporate Overview
Last time we discussed the importance of analyzing the market and setting up the problem(s) that exist so you can address. Some cases you will want to answer in a shorter format what your company does and the problems it is fixing. This also the time to discuss vision and overall goals. This is what […]