Last time in Part 6, we discussed how to discuss your marketing strategy with investors. This included your approach, penetration strategy in addition to growth and communication strategies. But what is marketing without sales? Many say sales is marketing with actually asking for the close. I disagree and while they are closely intertwined the skills [...]
Last time in Part 5, we discussed how to evaluate and present the competition in a manner that allows your company to stand out. Now that you have covered who you company is, what it provides and how you stack up against the competition, it is time to show how you market and sell [...]
Last time in Part 4, we discussed how to present your products and services. It was important to follow up the problems with your solution but in this part, Part 5, we will attack the competition - the competitive landscape.
This section covers how you are differentiating yourself by describing the competition and why you will [...]
Hello all, just wanted to let you know that I have been offered an opportunity to write for a great blog on the B5 Media Network.
The blog is called Startup Spark and is similar to Venture Files but is a broader version on all types of entrepreneurship.
I invite you to check it out and subscribe. [...]
Last time we discussed what you should put in the company overview section and the different formats it may take depending on the stage of your company.
In this part, Part 4, we will get at the heart of your company - its products and services.
This section covers what you provide to customers and how you [...]
