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12 July 2008 16 Comments

Don’t Buy the Coming Hype – Apple Botched the iPhone Launch, Not the Carriers

Possibly the worst public relations nightmare in internet history occurred yesterday. Hardcore fans wanting to buy the new iPhone 3G camped out over night, and in some cases for days, to be the first to get their hands on the new, sexy, shiny device from their perfect company, Apple.

What they got was unexpected. They got iFail, as it’s been called some places or iPocalypse as it’s been called other places. One person I talked to who worked in an Apple Store in Pennsylvania said that maybe 1 out of every six iPhones successfully were activated yesterday. In some cases, the ability to communicate with AT&T caused an incomplete software load, turning the phone into a cold, dead device.