Brian clarks writes one of the most well known blogs in the world. But everyone wants to talk about Copyblogger with him. We decided to talk Twitter. Brian, for the record, is one of the nicest, most approachable guys around.
During conferences, I think it makes the most sense to blog in a format that Jason Calacanis made “special”. Stream of consciousness blogging. In other words, during conferences, I don’t have the time to fully develop thoughts like I would normally do to post usual content here. But that doesn’t mean there’s not a lot going through my head. In fact, it’s at times like this that my mind is on overdrive thinking about everything and fully baking none of it. Introducing stream of consciousness blogging where one entry might have three or four varying topics. I probably only do this once a day if that much. Here goes.
It’s been alarming to me recently how many blogs I’ve been visiting, in the DC area and elsewhere, which seem to be completely disjointed in terms of thought process. They are written with poor grammar, horrendous typos, etc. Though I’m known for bad typos when “ad hoccing” my writing – and known for equally bad grammar at some times – I really do like to see well thought out writing. If it only took you two minutes to write a post, it’s probably noticeable. Copy and paste? Clean up your formatting. Close your HTML tags. Do what you have to to dress the article up. It’s your professional image on the line. For more copywriting tips, visit my colleague and friend, Brian Clark for more information overload on writing good copy than you could ever dream of.
This is my second year. Word to the virgins (erm, SXSW virgins), bring a second pair of comfortable shoes and a few extra changes of clothes. Last year we had monsoon like conditions and it soaked my only pair of shoes. Be prepared. There’s lots of walking. In a similar vein, don’t frustrate yourself by thinking you can even attempt to go to every cool party. Go to what you can. RSVP for everything (/me ducks from the party organizers) and then only go to what you can. Don’t kill yourself, you’ll regret it at the end of the week and feel like a failure. Just have fun. As JCal says, the best networking happens somewhere after 11pm over the most expensive Scotch around – or something.
If Simon uses an Adjective Beginning with G, you should Listen
Someone mentioned jokingly that there should be a drinking game where you take a shot every time American Idol judge Simon Cowell uses an adjective beginning with G – Ghastly, Grotesque, etc. Yes, yes, I’m making an Idol reference. Sue me. When someone criticizes your company, your business model, your methods – take what you can and leave the rest. Take the criticism and learn from it. If they are just looking to deep six your company, they are probably finding another way to do it. No need to be the super hero and pretend you’ve got it all figured out. Nobody does. Take the criticism and improve with it.
I’m out. Plane’s about to board.