Five Thoughts for New (and old) Bloggers

During the process of reorganizing things, I had to go back through all four years of my archives, a step that kicked me into a significant introspective mode. Where have I come from? Where am I going?

Honestly, much of my content from early years is downright embarrassing. And really, it goes beyond the content. I’ve spent the weekend thinking about the mistakes I’ve made as a blogger and wondering what I would do differently if I could. Keep in mind that my goals for this site were always professional and that I foresaw a day when it would be my only job (I hope that day comes, still!).

Here is my advice for bloggers who wish to do the same thing.

The Difference Between Designers and Marketers

Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.

But this worked four years ago?

The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.

What a designer is and isn’t…seriously you need to know…

Would ask a plumber to check your electrical wiring? Would you entrust the marketing of your business to the cashier at your local fast food joint? So let’s review what a graphic/web designer really is.

The difference between success and closing next year…

In this Wicked Marketing entry, I go over the silver bullet for the marketing pieces of a company that is the difference between closing in six months and seeing year two come and go.