Technosailor.com

Recently, I kicked off a development effort behind the scenes here at Technosailor.com that will take a bit of time to see through to completion. This plan involves you as a community of readers as well as some of the best technology currently lying around the web. I’m calling it Operation Dharma for no fancy reason except I can’t wait for LOST to come back. :)

Seriously though, the goal is to pull together some of the best ideas and technologies of the web and combine them with the most thoughtful and ambitious people on the web to extend a community that I already am very proud of.

Technosailor.com is divided currently into 4 sections. These 4 sections may be added to or subtracted from as time goes on. The hierarchy is based on categories with actual content metadata described in the form of tags.

Key plugins in use are the All-in-one-SEO pack and Disqus and key integration includes Lijit and Friendfeed.

Movable Type, tonight at midnight Pacific time, plans to release a Sandbox development plugin which separates markup from presentation and style in theme development. The concept is a utopian Mecca for many standard-coherent designers who attempt to structure webpages in a standard structural way and then apply styling to adjust and modify the way the look and feel is conveyed.

During the process of reorganizing things, I had to go back through all four years of my archives, a step that kicked me into a significant introspective mode. Where have I come from? Where am I going?

Honestly, much of my content from early years is downright embarrassing. And really, it goes beyond the content. I’ve spent the weekend thinking about the mistakes I’ve made as a blogger and wondering what I would do differently if I could. Keep in mind that my goals for this site were always professional and that I foresaw a day when it would be my only job (I hope that day comes, still!).

Here is my advice for bloggers who wish to do the same thing.

Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.

The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.