Tag Archives: Design

Aaron Brazell

Extending Technosailor, Extending Thesis

Recently, I kicked off a development effort behind the scenes here at Technosailor.com that will take a bit of time to see through to completion. This plan involves you as a community of readers as well as some of the best technology currently lying around the web. I’m calling it Operation Dharma for no fancy reason except I can’t wait for LOST to come back. :)

Seriously though, the goal is to pull together some of the best ideas and technologies of the web and combine them with the most thoughtful and ambitious people on the web to extend a community that I already am very proud of.

Details to follow. However, in the interest of the “iterate early and often” approach to software development, I am kicking off the new definitive look for technosailor.com.

As outlined earlier, I want to bring some of the best web technologies together. Of course, I wrote about Chris Pearson’s amazing Thesis Theme. The new design here is based on Thesis but has been heavily and significantly modified and customized.

There are still some display bugs I’m not happy with. Feel free to let me know by leaving a comment.

In the last theme, I began including commenter Gravatars which WordPress supports natively now. If you’d like your picture displayed, go grab a free Gravatar account.

For the future, the plans are broad but I’ll highlight some of the plans:

  • Community Blogs
  • Article Promotion/Voting
  • Partner Blogs (Venture Files is currently somewhere between Technosailor and a Partner Blog – that will further be defined, as well as other relationships established/announced)
  • Community Features

With a sad note, this update also involves the well wishing and goodbyes to Carlos Granier-Phelps who has been producing original spanish content over the past year. He is highly focused on building his company, RED66 in Miami.

We also say goodbye to Andrew Feinberg who was writing Tech Policy content. In both of these cases, these verticals do not seem to fit very well in what the Technosailor brand is trying to accomplish. So the decision to focus in the areas that have the largest audiences and traction is obvious, for me at least. I thank Andrew and Carlos for their time here and wish them the best. The archives of the content remain searchable and archived here.

So that’s it. Let me know if you see anything out of place or want to offer feedback (any kind, just if it hurts too much, use a smiley face or something :) )

Aaron Brazell

RFP: Do You Want to Redesign This Site?

This is an official request for proposal. Comments are closed. If you would like to make a proposal, email me at aaron@technosailor.com. In this RFP, I will explain key interests for me. If I don’t mention them, I will leave to you to be creative.

Key Interests

  1. Content First. Artwork should be kept to a minimum.
  2. Careful attention to the categorical divisions in use on the site
  3. Retaining existing Logos for site and sub-sections.
  4. Final Delivery as fully functional WordPress theme. This means, HTML/CSS.

My Vision

Technosailor.com is divided currently into 4 sections. These 4 sections may be added to or subtracted from as time goes on. The hierarchy is based on categories with actual content metadata described in the form of tags.

Key plugins in use are the All-in-one-SEO pack and Disqus and key integration includes Lijit and Friendfeed.

I am very much in love with the current design that was originally implemented two years ago. It has been iterated twice to stay relevant to where the site is today. However, a fresh approach is needed now to retain relevance and meet the business interests of the site today.

Today, I am very focused on building out Technosailor.com as a media property with key verticals focusing centrally back to the mission of being the site that discusses the crossover between new web technologies and real life business and personal application. To that end, a design must fit that ultimate mission statement.

From an advertising perspective, every page should include IAB standard size leaderboard (728×90) and IAB standard Square Rectangle (300×250) ad spots. Optionally, but as a bonus, there must be a spot for IAB standard Skyscraper (160×600). The Leaderboard and Square Rectangle must be above the fold.

Longterm plans include the integration of forums (either bbPress or vBulletin) and other social community tools including community blogs. I’m not sure that this necessarily plays into a design, but you should be aware of that.

Finally, I am very much interested in helping a designer through referrals and work. Therefore, it’s in my best interest to work with someone who is exceptionally talented (I should see examples of your work) but yet to make a breakout. Your work will be on display before thousands of people.

This RFP will remain open until October 24 at which point, I will contact folks and begin the process of selecting one. The key deciding factors will be some sort of grey goo of cost, my level of confidence in talking with you and previous work and recommendations.

Again, comments are closed so please send a proposal with a guesstimate (we’ll work through actual details in the competition phase) and examples of work, referrals or anything else that should make me want to work with you. Spread the word and refer your friends if you are not a designer yourself.

Best of luck!

Edit: It appears Disqus does not respect my closing comments for the post. So if anyone comments, it will be removed. This is just to keep everything fair, not to shut people up. :)

Aaron Brazell

Movable Type to Catch up with WordPress on Sandbox

Movable Type, tonight at midnight Pacific time, plans to release a Sandbox development plugin which separates markup from presentation and style in theme development. The concept is a utopian Mecca for many standard-coherent designers who attempt to structure webpages in a standard structural way and then apply styling to adjust and modify the way the look and feel is conveyed.

It is a valuable Mecca, so don’t let my words be a denigration of the concept.

Movable Type’s Sandbox plugin comes bundled with a handful of themes to get developers and users started. Notably, most of the themes come from the WordPress Sandbox theme competition.

I certainly applaud MTs desire to innovate and push the platform forward, it seems like they are playing catch up. Regardless, playing catch up is better than not doing anything at all.

Good luck to the Movable Type team!

Aaron Brazell

Five Thoughts for New (and old) Bloggers

I’ve spent a good portion of the weekend restructuring things around here at Technosailor. You can see that the site is much more organized around topics, as you can see from the new Masthead. Each of the verticals have been segregated into five separate blog-like entities.

Desk of the Editor is all of my content. Entrepreneurship, branded Venture Files, will continue to contain Steve Fisher’s content, but will also have contributions from others as appropriate to the topic. Web Marketing is branded Wicked Marketing and is a vertical dedicated to usability and interface design as it pertains to corporate marketing. Tech Policy, a.k.a. SuitCase will officially launch tomorrow with Andrew Feinberg. Finally, Contenido Español is our long time Spanish only content stream edited by Carlos Granier-Phelps. It is being branded Sincronizar, or Synchronize in Spanish.

The front page of the site will undergo some further enhancements that, hopefully, pulls together this content in a snapshot that works well for most readers. Honestly, the current layout which is only a few months old, is not working the way I had hoped. So you’ll continue to see changes over the next weeks.

During the process of reorganizing things, I had to go back through all four years of my archives, a step that kicked me into a significant introspective mode. Where have I come from? Where am I going?

Honestly, much of my content from early years is downright embarrassing. And really, it goes beyond the content. I’ve spent the weekend thinking about the mistakes I’ve made as a blogger and wondering what I would do differently if I could. Keep in mind that my goals for this site were always professional and that I foresaw a day when it would be my only job (I hope that day comes, still!).

Here is my advice for bloggers who wish to do the same thing.

Make Every Word Count

It’s so easy to get into the mindset that no one is reading a blog and this is “my” space and “I’m gonna write what I want to write”. While there is truth in that, content is evergreen. By evergreen, I mean that it will be there for years to come unless you take the wrong, in my opinion, approach and delete archives that you don’t want anymore.

Understand that people always grow and become more mature. You are no different as I am no different. In four years, if you go through the exercise I’ve gone through this weekend, you will look through different eyes than you did when you first wrote.

On the other hand, people who really only want to blog for themselves can use these opportunities for their benefit. It really is interesting to see progression in your own development and feel good about it.

My advice, though, is to make every word count. Even though you have unlimited space and there’s no such thing, to many people, as too many posts, I’d recommend the economy of words.

This takes practice and discipline. Knowing what you want to say and saying it with just enough words to make your point without being so verbose that you might as well divide a post into multiple posts.

Mark Evans used to tell me that if you can say it in 1000 words, you can say it in 500. If you can say it in 500 words, you can say it in 250.

Your blog is valuable space. Make every word count for something.

Attack Ideas, not People

Another bit of low hanging fruit, when it comes to traffic, is attacking people. Everyone likes a good controversy. I’ve done the “Mike Arrington said…” or “Jason Calacanis said…” thing more times than I care. For awhile, I was highly ranked (#3) in Google for the search phrase, “How to be a whore” because I wrote this article about my friend Duncan Riley. Duncan and I have mended the bridge and are friends today, but that is not always the case.

I’d recommend avoiding the attack paradigm altogether. It’s much more efficient, when building of a brand or property, to offer ideas. Offer solutions, offer ideas, innovate. Be a thinker and a leader. By attacking people, not only do you hurt the chances of working with them, but you garner a recommendation that will follow you for a long time.

Plus, you end up singing from their songbook and not your own. Not beneficial if you desire thought leadership or to be considered a subject matter expert.

Take Time Every Day to Soak In the News

Ever had a day when you just react to something that is going on? I have. Too many times. I’ve discovered, however, that a 1am reading of Google Reader, while I’m relaxed (and because I’m an insomniac), is much more conducive to “catching up” than doing a break-neck scan at 9am before the day begins. Why? Because you’re relaxed and much less likely to act irrationally or reactionary. You’re not misreading content because you have work to get started on. You’re soaking in every word that another blogger is writing.

Are you going to get breaking news that way? Probably not. But you have the benefit of multiple opinions from multiple sources during the course of the news day. On this site, we don’t break news anyway so I’m not looking for the benefit of breaking news. We do analysis and in the presence of the multiplicity of opinions, a story is vetted.

Never Hide Your Archives

As I went through my content this weekend, I came across a post where I was announcing my intention to do paid review posts. This idea smacks of PayPerPost and today I do not want to be affiliated with PPP.

In a moment, I almost sent that post back to draft status and unpublished it but I didn’t. The reason I didn’t is because the entire nature of an archive, as embarassing as it is, is a story of your blogging life. Sure, I wish it wasn’t there but it is and there it will stay.

Maybe one day I’ll go through some kind of exit where my content here is analyzed very closely. I fully anticipate posts like that and others like it will hurt me. Yet, I cannot hide my archives.

Never Think More Highly of Yourself Than You Ought

Today I can brag. Three years ago, not so much. :) I say that cautiously and some will think I’m contradicting myself. Today, I can brag but I have to do it in the humility of knowing that I have a very long way to go. This site is not the mega property I’d like it to be, but it is getting there. It does not have the highest subscription numbers, though all feeds combined are in the neighborhood of 2000 subscribers. It does not have the traffic I want, but it does have significant traffic.

It’s okay to brag if you have something tangible to brag about. Three years ago, I bragged and had no substance to back my bragging up.

Let me tell you a quick stoy about my friend Marshall Kirkpatrick who writes over at Read Write Web. Last November, while in Vegas at Blog World Expo, Marshall and I were at a party at the Wynn thrown by the fabulous Steph Agresta.

As the guests cycled out, Marshall and I were talking outside and he, in his very laid back Oregonian way said, “From one asshole trying to figure things out to another, take this however you want. Maybe you should just not be so aggressively ‘out there'”.

Initially, I was stunned but his comment has stuck with me to this day. Marshall and I were even laughing about it the other week.

See, none of us have really figured this stuff out yet. Some of us brag more than we ought. Maybe I do. However, if you’ve got nothing to brag about then don’t. Plain and simple. No one will think any less of you for not bragging, and if you genuinely have something to brag about then you won’t need to because people will take notice.

Five ideas I’ve picked up in my weekend of introspection. Feel free to add your own lessons in comments.

Venture Files

The Difference Between Designers and Marketers

A reader of this blog, recently, inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.

The most basic definition of a Marketer is someone who promotes or exchanges goods or services for money. A Marketer is also known as a promoter, but in the very rare occasion a Marketing is also responsible for Public Relations (something entirely different, but yet the same). A Designer, on the other hand, is someone who creates or makes original print and web marketing materials, artwork and the like.

While the two work hand in hand on most projects very rarely are they the same person. A strong Marketer will have at least a working knowledge of the limitations of design. Marketers are responsible for creating, executing and tracking the marketing strategy and tactics a particular project or campaign. Marketers are also responsible for understanding their clients’ needs, consistency of message, target audience and demographics, establishing milestones and creating, or outsourcing the creation, of the text content that is to be used on whatever piece, or pieces, is needed. When they have a concept in mind, they generally create thumbnail sketches or rough drawings of what the pieces they need will be to best communicate the ideas to the Designer who bring them to reality. Last but not least, marketers are also responsible for defining a strategy for and tracking the Return On Investment (ROI) to show the effectiveness of the marketing piece or campaign. First and foremost, Marketers are strategists, tactical analysts and sales people. A Marketer, for the purposes of defining the name, could be a person, team of like minded individuals or firm (larger than a team of like minded individuals, but smaller than a football team).

A strong Designer will have at least a working knowledge of marketing strategies, branding, the psychology of what sells or attracts and the different between how to design for print work or web. The Designer will translate the ideas created by the Marketer and the client to a visual medium. The Designer may suggest alternative marketing pieces, offer multiple variations of the initial design for choices, and suggest alternative mediums to assist in marketing the client (namely to their own benefit). Designers are responsible for creating the deliverables (marketing pieces), providing the pieces in formats for use on multiple platforms (if needed) and working with the Marketer to provide the best possible avenue to produce and create the designed items. A Designer needs to understand the clients budget restraints, voice, target market, avenues of use, and be able to communicate any questions, comments, concerns or ideas directly to the client. First and foremost, Designers are creative people. That means they are one part artist, one part mind reader and one part fortune teller. A Designer, for the purposes of defining the name, could be a person, a group of freelancers, a studio or a firm.

So now that we’ve outline, roughly, what they are; let’s go over how they work together. Generally a client will either source out their Marketer and/or Designer. If they have found their Designer first, hopefully, the Designer will suggest that the client uses a Marketer to come up with the strategy and allow the Designer to do what they do best”¦design. The Marketer will work with the client to determine their desired outcome, target audience, understand past marketing attempts, create a scope of work as defined (or limited by) a budget, and create the overall message. The Marketer will present a few rough ideas to the client for their selection or find one they feel strongly will best represent the client and run with it. The Marketer will then bring in the Designer to meet with the client, get a feel for the visual personality of the strategy and answer any questions the Designer may have regarding past work(s) the client has created.

From there the Designer goes away to that magical land called creation and waits for their respective Muse to hand down a few ideas. Mine tends to wait till the last possible second and then overload me with more choices than I can possibly present. Those ideas are then turned into rough drafts to present to the client. Notice I didn’t say finished works? The Marketer presents the ideas to the client who then has to choose one, or two. The designer gets any notes and feedback on the selection, returns to the land of creation and brings back a more polished product. This process could repeat several times. We’ll fast forward as thought they hit the proverbial home run on the first try.

The client signs off on the designs and the Marketer and Design begin their process of finding the best possible avenue to have the piece(s) created. Once done, the Designer steps out of the picture, tips his/her hat to the client and waits in the wings for the next piece, revision or what have you. The Marketer takes over at that point and, depending on the strategy, distributes to piece to the client or out to the avenues they determine them to go. After the run of the piece, the Marketer will look at the overall success of the project/campaign and report back to the customer with suggestions, improvements, or a finished report.

Please note I said “œGenerally” when this example started. Marketers and Designers are fickle people and the route that a project could take varies depending on both the Marketer and the Designer. The example was, in my opinion, the simplest route that a project could go without going into too much explanation. I only have so much space for text you know. Besides, I’m pretty sure you don’t want to get bored reading this.

Good Marketers and Designers are the mad scientists of their industry. They create pieces that sometimes won’t see the light of day for sometimes close to six months. When they create these pieces they have to look into the future and feel confident that these strategies and designs will still be relevant and appealing as they are when they created them.

What you need to understand, as I close this extremely long entry out, is that both Marketing and Design is subjective. Not everyone will like every concept or idea. These things are organic and can often take a life of their own. As a Marketer or Designer, you’re trying to get as many people you’ve never met to connect with something strongly enough for them to remember it firmly enough to tell other people about it, pull out their hard earned cash to pay for it and simply just engage them in such a way these pieces stand out in their day to day lives. Marketing and Design are not two things you should go lightly into assuming everyone can do. You’re bound to spend a lot of money on things that bring you very little if you do.

In closing, the difference between a Marketer and a Designer is vast, but ultimately you should feel confident in both enough to trust your business, project or event will be a success”¦whatever you decide that to be. I’d love to hear the experiences you’ve had with the Marketers and Designers in your past. I’d also like to know that you found this entry informative and educational. Drop me a line.

Venture Files

But this worked four years ago?

I was sitting at the mall waiting for my niece to get out of a certain store that had huge round mouse ears, I watched a gaggle of tween-age girls walk by in outfits that I hadn’t seen, and honestly hoped never to again, since 1988. The leggin’s, oversized sweaters and neon bracelets in the hundreds made me think about marketing and design. Because let me be honest”¦everything does.

With that story out of the way, let’s get this entry rolling. I hate to burst your bubble right out the gate, but marketing trends are much like fashion trends. While as all trends do, often enough, come back around”¦ the revival of an old trend tends to be the very thing you hoped would never again see the light of day.

I love when I meet someone who hands me a piece of marketing material or directs me to a website that clearly hasn’t been updated in years. The design is outdated, the content is so old the addendum explanation ultimately could be it’s own piece, and more times than not the reason for this is that some head honcho, maybe even you, was really, really proud of it”¦a long time ago in a marketing plan/budget far, far away.

The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.

I hate to regurgitate other people’s ideas. Rather than do that take a look at Kim T. Gordon’s The Hottest Marketing Trends for 2008. I agree with her points of engaging your customer, integrating your off-line and online campaigns and following your customers. The one trend that would seem obvious through her suggestions, but is missing is a trend to actively create new/fresh content. All of the trends that she mentions rely completely on having new information to share with each of these trends.

You’d be surprised how many business owners, marketing managers and sales people get stuck in the trend of repeating and regurgitating half a decade old pitches, gimmicks and what not without realizing that their clients see them as tired and old. The widget may work, the sales person may be able to sell sugar to a diabetic, and customer service staff may be the best in the world, but if your customer can’t get beyond the feeling of “œI heard it” or “œbeen there, done that and just had the same thing better pitched by your competitor ten minutes ago” then the new trend you’ll see is a lack of revenue.

What trends do you see today that should have stayed dead and buried? Do you know business owners or marketing managers that are still clinging onto that shred of hope that this could be the year for dusting off that tried, but not true piece? What new emerging trend do you see having legs in the future?

Venture Files

What a designer is and isn’t”¦seriously you need to know”¦

Before I begin, I want to thank Mari Adkins and Janice Thomason for taking the time to comment on the last entry.  I lacked on replying to your comments, but know that I agree with both of you and will be better responding in the future. Now on with the latest entry.

I’ve been doing this for a long time. Long enough where early on, to make a client happy, I neglected to mention that a graphic/web designer is not hired to be a professional writer/editor. Granted we work with your company’s content, but what we work with, mainly, is the space that the content needs to fit into.

Often enough, people seeking out a designer, regardless of the field, are looking for someone they can pass the buck of their project to.  What they fail to realize is someone taking on the full project management, content created, design and implementation will be”¦ wait for it”¦a firm or agency. What you really need, and I can hear the cries of your budget now, is team of people working on the whole of the project. You do not want the kid you just hired who learned HTML and some flash. You do not want the guy who has a start up doing design, print or web. These people are not, and I will repeat this often, not the people who should be carrying the full weight of the fact that you either can’t spell OR can’t clearly define in text what it is you want them to define visually.

A designer is just that”¦a designer. You wouldn’t ask your plumber to check your electrical wiring. You wouldn’t ask your electrician to align your spine. The cashier at your local fast food joint doesn’t make your burger.

The responsibility of making sure that the content of your web/print piece is yours.  That way, even though it may delay your deadline, helps you know that if the piece launches incorrectly”¦it’s their responsibility to fix it. If you’re whatever is launched with wrong content that is the result of a sign off that bares your signature”¦the responsibility for it being wrong ends up falling squarely in your lap. Sure you’re going to be pissed at the designer, but they will pull out your sign off, point out where you failed to review it fully and remind you that you signed off on it. You may never work with them again, but they aren’t out the money of paying for a mistake you allowed them to make. You will be out the money to get it redone by them or someone else, the new printing costs and the time for all of this, because you gave the responsibility of making sure your information is correct”¦to someone else.

So let’s review, a copy writer writes content, a project manager makes sure the project meets its projected milestones, a print graphic designer creates work on paper, a web designer creates work in digital and a business owner is responsible for hiring the people for the job. Can each of these people be capable of doing the other persons job? Yes, but will it be done effectively across the board? No one can know for sure.

There’s an old saying, “œit takes a village to raise a child”.  In that regard, it takes a team to fully realize a project you don’t have the time to work on yourself. Whether it’s an agency, a firm, a studio or a team of people your designer suggests; no project should every fully fall on the shoulders of just one industry worker.

Since I’ve gone, briefly, into what a designer doesn’t do; I’d love to hear what your expectations of a designer, print or web, has been in the past.  Do you view them as the guru of all things because their end result is something that, hopefully, brings you a ROI? Have you expected them to know the difference between a conjunction and participle? Or did you supply them the things they needed and get out of the way and let them design something?

Venture Files

The difference between success and closing next year…

The silver bullet for marketing a successful business”¦doesn’t exist. Sorry to disappoint you. There’s a world of difference between closing in six months and seeing year two come and go. A lot of it is hard work, timing, patience and the ability to adapt. I’m going to say this over and over again over the course of these posts so let me get it out of the way. Your marketing/brand materials are only one aspect of your business. Depending on your industry they could be a very big thing or the thing that keeps you fresh in your prospects minds.

When it comes to the marketing and design aspect of a successful business it comes down to three simple things:

  • A clear message
  • A consistent brand identity/message
  • The ability to see beyond what you like and into what your prospective customers

You have to simultaneously predict the future, correct the problems of the past and be able to change on a dime if the marketing shifts.

You don’t have to throw all of your money into your marketing materials, and I highly suggest you spend what you can afford, but make sure that you put your best possible marketing foot forward with each piece you put your companies brand on. The major corporations that you see on a daily basis put the same kind of care and effort into each marketing piece. You need a plan of action, a budget, a visions for your message, a target audience and reasonable sense of what you expect to receive; you’re return on investment (ROI). These things are established in your marketing plan. Rather than go over what’s all ready been done on Technosailor, take some time and read Steven Fisher’s Marketing Plan Series.

Let me put something into perspective for you. Coca-Cola historically has put close to forty percent of their profits back into the marketing of their business. They have 400 brands in over 200 countries and they have advertisements in every possible avenue of marketing. You can practically go anywhere in the world and people will know the Coca-Cola name. They are in almost every store, office vending machine and are a house hold name to people who don’t even drink the stuff. But if they are that well known why spend the money?

Because they want to be the only cola you think of”¦even when you’re not thinking about it. Because they know their competitors are working just as hard to get your attention. Because without you, and everyone else who drinks their product or who will ever try it, their company and product simply wouldn’t exist.

Do you think of marketing your company in the same way? Do you keep your competitors in mind when you’re working on your website, advertisement, elevator speech or whatever aspect of marketing you’re working on? Do you put a dedicated effort into making sure every piece of marketing you pay for supports each other while simultaneously keeping awareness of your product? Is it more than just a business card, a brochure, or a website to you? They are to Coca-Cola. They are to your competitors. They are to your customers and prospects. Your marketing materials are just one of the several crucial pieces of the puzzle that makes the difference between success and closing next year.

Aaron Brazell

Siliconera Redesign Launch

If you’re a fan of video games, you’re probably a fan of Siliconera, one of b5’s largest sites on the network. For those of you who came to Social Media Club DC, you’ll remember the video from the Siliconera author, Spencer Yip, in my presentation.


The ground rules for the design project was “fun”. It is a market leading video games site, but it had a fun audience that enjoyed fun gaming. The next rule was that in Japanese culture, monster “icons” are a part of their marketing culture. We needed monsters since the audience is largely Japanese. The next rule was that we figure out how to organize 10,000+ posts in a meaningful way to allow people to find stuff.

So we did. We hired Adriana de Barros as our designer extraordinaire. Setting up conference calls between Spencer in L.A., me in Baltimore and Adriana in Portugal was… a challenge. :) Adriana designed this amazing design with ultra close attention to Spencer’s needs, our needs, and what I say WordPress could or could not do.

When she handed the skeleton HTML over to me early in February, I really had no idea what really was going to be at play in WordPressifying the design. I don’t want to steal any of Spencer’s thunder in explaining his thoughts behind the site but from a technical level, it was the most interesting and challenging WordPress project I’ve ever worked on.

  • Multiple category-level navigation point broke down according to his Media Radar concept, video game platforms as well as regional segmentation (games from the U.S., Japan, Korea, etc).
  • I had to do quite a bit of



    kind of massaging of WordPress’ filters for excerpts, and other display elements.

  • Overriding of standard WordPress widgets as well as b5media standard widgets. A good example of this is the Video Games channel blogroll which is two column in this case, but is single column on every other blog we own.
  • WordPress theme options page within his wp-admin gives him a means of configuring various options on the site
  • Customized CSS per browser

As I said, it was one of the most challenging and interesting WordPress jobs of my career. I’ll talk more about that at WordCamp Dallas at the end of the month, so anyone who is there can pick my brain more about it there if you’d like.

Congrats, Spencer, Adriana and b5media for a great site design.