Doing the Most Good Means Smart Economics
There’s an old saying that goes something along the lines of, “When life gets good, throw a party” and that seems to be a mentality that translates to business today. Mainly the web business, if we’re talking about literal parties. No good web conference, un-conference or social-media laden city goes without parties of some sort. Here in DC, we have TechCocktail, the Twin Tech parties, etc. Anything to get people together and drink a little bit over business cards.
In the more figurative sense, we have people like Geoff Livingston, who suggest that social causes is a great place to drop your money. And to a degree, he is right. Whenever there is a crossover between means and opportunity, then action is mandated.



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