$56B is a Much More Reasonable Number

The way I figure it, a body with an 8% approval rating should get about 8% of what they are asking for.

That would be $56B.

These guys cannot be trusted to make a $700B decision with no hearings and no explorations when they created the problem through a complicit wink-wink-nudge-nudge economic policy over the last 70 years (Fannie Mae was created as a federal subsidized lender in 1938).

That is all.

Not Everything is Quite as Important as You're Making it Out to Be

If our lives only involved this world of technology, then life would be a much better place. If life was as simple as simply going to Google and clicking “I feel lucky”, then we might not have the heartache that is in the world and the social media space could just get along by whispering sweet nothings to each other in 140 characters or less.

Let me say I’m really proud of Robert Scoble lately. He is the only one in the group formerly known as the Techmeme crowd who is demonstrating how much he “gets it”. The other day he broke from his normally socially interactive groove to talk about politics and he made a strong case for the abandonment from Palin-focus and instead pleading people to write about issues that are important to them.

Ironic because only days before, my friend Erin and I were talking over IM and discussing how the momentum of the race flows unequivocally toward the McCain campaign as long as the focus, positive or negative, stays on Sarah Palin. I didn’t blog it because… you know… it’s not what I write about.

But there’s a greater story here, and one that everyone needs to get. You all need to hear this loud and clear. This is September 2008. It is the boiling point of the Presidential election. Debates are a week away and we will know who our next president is in 45 days or so.

What are the political discussions on the blogosphere today?

Let’s not forget the flap last week about lipstick.

Backdrop all this by Bloody Monday on Wall Street where stocks crashed 500 points, or 4.4% on YAFIF, or Yet Another Financial Institution Failure. Actually, two YAFIFs today. Lehman Brothers filed for bankruptcy and Merrill Lynch was absorbed into Bank of America as the parade of failed high level financial institutions continue behind Freddie Mac, Fannie Mae, Countrywide, Bear Stearns and others.

As a practical sidenote, the Great depression began as a series of double digit percentage drops on the market and the Black Monday crash of 1987 was a 22.5% decline by itself. The downturn of today may be large, but is a far cry from the entire volume of the market. Also, every system goes through a self-cleansing period where junk is cleaned out to make room for new and solid product. The market is just self-correcting at the moment and historically shows remarkable resiliance.

But my point is this: quit worrying about everyone else and worry about yourself. Take care of your families, jobs and responsibilities. Go and vote on issues, not personalities. Remember, we have to live with whoever we vote into office in November. There are much bigger things to be concerned with during this very difficult time than lipstick and moosehunting.

Job Search: Define Your Goals

A friend of mine just landed a job. Congratulations to her as the job market is shriveling up. I won’t mention her name for fear it could cause complications at her new job but many of you know her.

She hasn’t worked for a company in 17 years, give or take, and has lived quite successfully as a consultant. However, she became enamored by the possibility of helping companies directly in her line of expertise.

She gave some thought to what she wanted to do and wrote this document, republished with her permission.


Overall function
I want to provide strategic direction that integrates new and social media opportunities for a dynamic organization. I see this function as working collaboratively with many departments and functions such as marketing, communications, PR, recruiting and retention, customer service, community management, investor relations and product development.

About new media and social media
I’m defining these terms not just as technology and communication tools, such as blogging, YouTube, Flicker, Twitter, Facebook, podcasts, social bookmarking and social networking, but also as a new realm of communications with a distinctly different culture that includes activities such as ““

    User-generated content

  • Conversations and comments
  • Personal branding and online profiles
  • Personal and personable content
  • Community management
  • De-institutionalizing of information
  • Rating content
  • Tagging
  • Link, links, links “¦ and more links.

My ideal job looks like –

  • Working across a number of departments ““ marketing and communications, sales and business development, HR for recruiting and retention, IT, customer service and PR.
  • Providing strategic direction, internal consulting and project management.
  • Interacting with staff at many levels, including executives, managers, creative teams, technical staff and admin.
  • Designing, implementing and managing projects.
  • Keeping abreast of emerging new media technologies and trends.

I am less interested in work defined by digital media maintenance, e.g.

  • Keeping a website current.
  • Managing online advertising and email campaigns.
  • Handling technical functions of a company’s digital communications.

I am more interested in —

  • Being at the forefront of new media.
  • Identifying opportunities and developing strategies using new media.
  • Designing, implementing and managing projects.
  • Internal education, integrating new media and expanding an organization’s capacity.

Company / Environment
The environment in which I want to work is an organization that —

  • Already has a strong brand, marketing department and PR component.
  • Values creative business strategies supporting both short- and long-term goals.
  • Has leadership that is open and pushing to be an adaptive and dynamic company.
  • Has leaders who know they need to do something different ““ and fast, but may not have any strategy or plans yet.

The type of organization I want to work for is —

  • A large corporation, even a national brand.
  • Military organizations and federal government, or a government contractor tasked with bringing social media functions into the government.
  • A small municipality with robust funding for creative economic and community development.
  • I am less interested in nonprofit organizations.
  • The industry in which I work is of less importance to me than the job function.

Location

  • Company location is not important.
  • Willing to travel.
  • Looking to work in a creative and flexible environment, where technology and online
    communications are robustly supported; meeting space is beautiful, and productivity and
    results are valued over face time.

Notice how she defines exactly what she does and does not want. She knows specifics, down to the detail, on the principles of her employment. She knows that she may not be able to detail specifically which company or organization she wants to but she knows specifically the role she is looking for and what she wants to accomplish.

As unfortunate as this is, the economy is growing worse and more people are looking for work. You may be one of them. Instead of hitting the job boards with dervish-like ferocity, take a day or two alone and in a quiet place and write your own roadmap.

Knowing specifically what your goals are will greatly increase your chances of finding meaningful employment where you can do what you love and love what you do.