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When I tell people that I am actually an introvert, it usually surprises people. As someone who is in the public eye, and maintains some kind of brand that is recognizable, most people see me as an outgoing guy who is always trying to be a part of the latest social scene and while that is true, it’s important to note that it is only a portion of who I really am.

This goes for anyone on the internet. With the social web, it is easy for people to feel like they actually know us. They see us as marketers, branders, celebrities. They see us as subject matter experts and they want our time. Clearly, this was on display at SXSW this past weekend where a simple jaunt to lunch that normally take about 5 mins, would take 20-30 mins because of casual conversation assaults in the hallways.

The cult of personality has so pervaded all aspects of our lives. From Obama to Tom Cruise to Derek Jeter and even web celebrities. The cult of personality has pervaded our culture thoroughly and it’s not entirely clear why.

In most cases, we don’t know anything about these celebrities aside from their names and their public work. It’s the stuff that happens outside of the public eye that really makes people who they are. It’s been said, even, that character is what we are when no one is looking.

I’ve written the past few days about different types of ego and how it plays out in how you relate as a blogger and as a businessperson, whether a partner in a company or an employee of that company.
But ego plays into much more than just our ventures online or at work. It also affects [...]

As we continue in this series on the roles of ego, I’d like to look at a much different side of ego than we did yesterday. Yesterday, I praised ego as a thing that should be desirable for blogging.
However, business is a completely different animal. In business, your partners and customers depend on you to [...]

Blogging is different from other forms of media, save the op-ed page of newspapers, because it is all about the blogger and his or her personal views on a topic. Readers read blogs because they want to know what the blogger thinks about a subject whether politics, or gadgets or about having 8 planets and [...]

I’m in the process of writing a series of articles that I will prepublish for next week. It’s a bit of a departure from the normal flow of writing I have, but it’s something I’m grappling with in my own life, work and blogging and it’s something I’m observing in the wider world around me. [...]