Changing Roles at WP Engine

For some time, I’ve felt there was a change coming and today, I’m ready to announce that my role within WP Engine is changing. Starting today, I have transitioned into an advisory and consulting role with the company.

Effective immediately, I will be taking the portion of the business that focused on professional services and consulting to allow the company to focus on premiere WordPress hosting. It’s a good thing and I’m excited about the possibilities. Back in November, we decided to start taking on some professional services work to augment demands from many of our customers. It was awesome to have fast, secure, scaleable, managed hosting but they wanted more!

And we wanted more.

However, as the company has evolved, taken funding, hired more people, addressed growth challenges and built out our hosting option, it seemed clear that the professional services portion of the company was a separate kind of deal than what we wanted to focus on.

So today, I’ll be taking that portion of the company (and all related existing and current relationships, as agreed on), and working on that. Meanwhile, I’ll still be working with the company to guide direction and strategy. So it’s good for everyone.

Effective immediately, I am available for all WordPress consulting roles. However, I am also currently entertaining all possibilities involving full time employment as well, and welcome those conversations.

To contact me, please direct emails to aaron@technosailor.com. As transitions go, the immediate financial impact is something that I need to consider.

Job Search: Define Your Goals

A friend of mine just landed a job. Congratulations to her as the job market is shriveling up. I won’t mention her name for fear it could cause complications at her new job but many of you know her.

She hasn’t worked for a company in 17 years, give or take, and has lived quite successfully as a consultant. However, she became enamored by the possibility of helping companies directly in her line of expertise.

She gave some thought to what she wanted to do and wrote this document, republished with her permission.


Overall function
I want to provide strategic direction that integrates new and social media opportunities for a dynamic organization. I see this function as working collaboratively with many departments and functions such as marketing, communications, PR, recruiting and retention, customer service, community management, investor relations and product development.

About new media and social media
I’m defining these terms not just as technology and communication tools, such as blogging, YouTube, Flicker, Twitter, Facebook, podcasts, social bookmarking and social networking, but also as a new realm of communications with a distinctly different culture that includes activities such as ““

    User-generated content

  • Conversations and comments
  • Personal branding and online profiles
  • Personal and personable content
  • Community management
  • De-institutionalizing of information
  • Rating content
  • Tagging
  • Link, links, links “¦ and more links.

My ideal job looks like –

  • Working across a number of departments ““ marketing and communications, sales and business development, HR for recruiting and retention, IT, customer service and PR.
  • Providing strategic direction, internal consulting and project management.
  • Interacting with staff at many levels, including executives, managers, creative teams, technical staff and admin.
  • Designing, implementing and managing projects.
  • Keeping abreast of emerging new media technologies and trends.

I am less interested in work defined by digital media maintenance, e.g.

  • Keeping a website current.
  • Managing online advertising and email campaigns.
  • Handling technical functions of a company’s digital communications.

I am more interested in —

  • Being at the forefront of new media.
  • Identifying opportunities and developing strategies using new media.
  • Designing, implementing and managing projects.
  • Internal education, integrating new media and expanding an organization’s capacity.

Company / Environment
The environment in which I want to work is an organization that —

  • Already has a strong brand, marketing department and PR component.
  • Values creative business strategies supporting both short- and long-term goals.
  • Has leadership that is open and pushing to be an adaptive and dynamic company.
  • Has leaders who know they need to do something different ““ and fast, but may not have any strategy or plans yet.

The type of organization I want to work for is —

  • A large corporation, even a national brand.
  • Military organizations and federal government, or a government contractor tasked with bringing social media functions into the government.
  • A small municipality with robust funding for creative economic and community development.
  • I am less interested in nonprofit organizations.
  • The industry in which I work is of less importance to me than the job function.

Location

  • Company location is not important.
  • Willing to travel.
  • Looking to work in a creative and flexible environment, where technology and online
    communications are robustly supported; meeting space is beautiful, and productivity and
    results are valued over face time.

Notice how she defines exactly what she does and does not want. She knows specifics, down to the detail, on the principles of her employment. She knows that she may not be able to detail specifically which company or organization she wants to but she knows specifically the role she is looking for and what she wants to accomplish.

As unfortunate as this is, the economy is growing worse and more people are looking for work. You may be one of them. Instead of hitting the job boards with dervish-like ferocity, take a day or two alone and in a quiet place and write your own roadmap.

Knowing specifically what your goals are will greatly increase your chances of finding meaningful employment where you can do what you love and love what you do.

Working with Lijit

Picture 2.pngToday was the first day of retirement for me. Well, not technically retirement. Don’t I wish! But it is my first day of doing independent consultancy.

My biggest client is also the company who I’ve been the biggest fan of during the past year. I discovered Lijit at Gnomedex last year. Their angle was what sold me.

Lijit is all about placing context around search. It can search across multiple points of contact – YouTube, Flickr, blogs, etc. Because it provides context, the Lijit Wijit provides a way for readers to search a site, all of the owners content or even all the content in the owners network of friends and contacts.

Because Lijit allows you to pull in all these contacts as well as points of content, it is able to provide a much more sane approach to search. Does this eliminate Google? No, not exactly. However, at the risk of sounding like Jason Calacanis, Google is filled with all kinds of irrelevant content as well as spam.

Take this for example. If you want to fix the problem of “too little virtual memory” on Windows, you can search Google for virtual memory, and get informational articles from Wikipedia, how virtual memory works, etc.

However, if you head on over to Ask Dave Taylor, the cyber “you’ve got questions, I’ve got answers” man, and search his site with the Lijit Wijit, you’ll find his post right away.

While this seems trivial, it’s pretty important to know that the information you get is authoritative and that you can trust it.

Enough pitching.

Now that I’ve begun work with Lijit, I wanted to share it with everyone who was concerned about what I’d be doing next. This is one of those things and I couldn’t be more excited.

Plus, now Micah Baldwin has been unseated as the #1 douchebag at Lijit – which is important.