Social media is all about conversation. Some people get that, some people don’t. Regardless, conversation is where it’s at if you want to have a transparent relationship with your readers, customers and community. Some people, by nature of the fact that they know how to control the conversation, are much more adept to have the [...]
Aaron October 19, 2007
Controlling the Conversation
Filed Under: Aaron Brazell Tagged With: brand, Conversation, Engagement, friends, Social Media, user engagement
Aaron February 22, 2007
The Happiest Moment in the RSS and Reader Marriage is in the Engagement

Over the weekend there was a huge buzz over new RSS subscriber numbers that Feedburner was reporting due to a change in how Google Reader was reporting their stats. The bounce was reported as high as 250% by bloggers like Jeremy Shoemaker to more average bounces of around 30% by bloggers like Stowe Boyd. My [...]
Filed Under: Aaron Brazell Tagged With: Engagement, RSS, Social Media