Technosailor.com

It was a fateful moment when I learned Aaron was looking for an entrepreneurship blogger. Pumped up after a day-full of Podcamp/Searchcamp Philly — drinking from the yet another firehose — I made the promise to myself: it was time to share my 20+ years as an entrepreneur. Blog I must.

Ray comes to us with over 20 years of entrepreneurial experience having had multiple startups, some that have succeeded and others that have failed. His successed include an IPO and $30M in venture capital raised over the years. He has also gone through Chapter 11 bankruptcies and had other failures.

He is also an experienced journalist having worked for several years with Electronics magazine.

There’s an immediate opening here at Technosailor.com for a writer on entrepreneurship. Steve Fisher, who has provided a tremendous amount of insight and knowledge over the years of covering the Venture Files beat, is retiring to bigger and better things.

There’s a wrinkle in the space-time continuum, in case you hadn’t noticed. It’s a very powerful horde (plethora, group, pack?) of women who are average bloggers like most of us, who are suddenly very present in the social media space.

To be fair, they’ve been here but many people simply didn’t realize quite how influential they were. In some cases, the oblivion stemmed from a general obliviousness in the blogosphere where bloggers and social media aficionados simply never stepped foot outside of their sphere of influence. In other cases, if rhetoric is to be believed, the oblivion has been an intentional misogynistic mentality.

Ask any startup. The most difficult decision leading up to a public release is when and what? Some might argue that getting funding is the most difficult but a good startup avoids funding until later, if at all. Others might argue that the difficult part is getting the right mix of people and hitting milestones. That also is important, but not as important as the when and how.

In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis.