For all the times I rant about PR pitches around here, I actually do get some good ones. Generally, these pitches are timely to me or my audience and are respectful in how they ask for press. Thus was the case today when a guy named Sergei [last name withheld for privacy] emailed me about […]
May 28, 2008
Marketing Plan Series: Part 2 – Situational Analysis
The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Current Product Analysis (if you have an existing product) If you already have existing products/services you should start with […]
May 19, 2008
Marketing Plan Series: Part 1 – Summary
Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of […]
May 16, 2008
Rules for Entrepreneurs: 5 Ways to Avoid Founderitis
What is Founderitis? It is been called “Founders Syndrome” and it is not some type of medical disease but rather a disease that can infect your business if you are not careful. The Wikipedia definition of “Founderitis” is stated as follows: The term “founderitis” or “founder’s syndrome” refers to the unhealthy condition that afflicts many […]
May 15, 2008
Rules for Entrepreneurs: Pay yourself first
Over the last 9 years and two startups I have learned many things and screwed up royally in some cases. This ongoing series is about providing you best practices of lessons learned and avoiding the mistakes I have already made. In the past, I have had good years and bad years. When you have employees, […]
May 12, 2008
New Series: Writing a Marketing Plan
Since the Business Plan series came to a close I thought of the next logical step in what you have to do in your business to support the business plan and its operations. This next step is the marketing plan. Logically, your CMO or VP of Marketing would be in charge of this effort but […]