I was born in 1982. I remember my parents buying a VCR. That one broke, and we got another one.
It was a Betamax. Anyone remember those? Sony had this great format for Video Cassettes, but they only manufactured it themselves. Someone else had a larger, lower quality format, but they licensed it to anyone who wanted to build them.
Walled Gardens. Defined as media properties utilizing privileged access to provide information services or content to a user. The classic example of a walled garden was AOL, before they opened up most of their services. Users paid $23.95 or whatever the access rate was and got access to the “AOL Network.”
Then there was Facebook, the walled garden social network that restricted access to college and high school students, and businesses who had a Facebook presence. In all these cases, the confirming matter was a legitimate email address issued by the legitimate university, high school or business.
Last night at the Twin Tech Party in DC, Sarah Lacy of Business Week and I had a chance to meet for the first time. What transpired has been spun unbelievably out of control by attendees of the party. Phrases like “Battle of the Titans”, the “Apology of the Century” and labels of me being her “archnemesis” have been bandied around.
I personally think it’s all a bit much and want to explain what happened last night with a brief history on what happened involving Sarah and I at SXSW.
This is an open comments style post, so I want your comments.
The thing about my “beat”, as they’d call it in the newspaper business, is that I’m not really all that interested in “the news”. I’m not trying to cover all the stories, nor am I trying to cover most of them. I’m not trying to “break” anything or peddle products. I want to understand how social software affects my life. And yours.
This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.
