Have you heard of MySpace? I had, once upon a time. Now, it seems to be off the grid. Facebook on the other hand has been making a progressive march to the sea and is taking no prisoners. In February of 2007, Facebook reported 18M users, up from 7.5M 7 months earlier. (Edited) Toronto claims 1 in 10 Torontonians as Facebook users (approximately the size of the Baltimore City population).
Facebook’s success has not been overnight. When it began, it was created as a closed social network for primarily high school and college students. Users would be able to join Facebook if they had a valid email address from a registerd University or other school. There was a smaller percentage of workplace networks where users could join if they had a valid company email address, but by and large these networks were much smaller due to reluctance of companies to join the social media revolution and risk employee productivity losses. Continue reading The Art of War: Facebook’s Strategic Plan for Ultimate Victory