FTC to Close Loopholes in Blogger-Marketer Relationships
Late last night, I came across an AP article that indicated a long awaited smackdown was coming from the FTC regarding paid reviews on blogs. Digging deeper into the article, it seems that the issue is not so much paid reviews as it is proper disclosure and verifiable claims.
In the blog world, we are subject to increasing amounts of “freebies”, particularly as our individual or demographic influence grows stronger. Companies want to get involved and get bloggers on their side, spouting their reviews and influencing opinion.
Aaron Brazell
Steven Fisher
Ray Capece
Carlos Granier-Phelps
Andrew Feinberg
Mike Dougherty
Chris Bachmann
Leslie Poston
Jerald Sheets
Scott Goldblatt
Mykel Nahorniak
Peter Corbett
Jonathan Dingman
Geoff Livingston
Jeremy Toeman
Rachel James
Chris Parandian
Warren Sukernek
Joseph Hauckes
Shana Glickfield
Vinnie Garcia
David Nick
Duncan Riley
Carol Ott
Darren McLaughlin
Mike Oliver
Rico Masterson
Lou P. Nuts
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