ford

Aaron Brazell

The Psychology of Gap Marketing

Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service […]

Personal

August Travels

Crazy August. The only good part is that I get to escape the crazy heat of the mid-atlantic for a good portion of the month. And I don’t really mind travelling. Here’s the rundown. Time will be limited but if you’re around, give me a shout. Would love to grab a beer, catch up if […]

Aaron Brazell

Green Comes to Technosailor.com

Next week is a very special week here at technosailor.com. We are going to have a very heavy emphasis on “green” technology and all the major verticals will be contributing in one way or another. Energy costs are sky high, Bush is badgering Congress to lift the ban on off-shore drilling, and computer manufacturers are […]