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Gap Marketing. What. The. Heck.
Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill.
Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand.
Gap marketing is finding interesting applications for a product, service or brand outside of the norm.
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Yesterday, I had the opportunity to spend the day at Ford headquarters in Dearborn, MI checking out the new technologies, green and otherwise, for their new 2009 model year.
One of the key green technologies that was on display was the EcoBoost engine.
By Ford claims, the EcoBoost engine reduces CO2 emissions by 15% while improving highway gas mileage by 2mpg without reducing power.
Next week is a very special week here at technosailor.com. We are going to have a very heavy emphasis on “green” technology and all the major verticals will be contributing in one way or another.
Energy costs are sky high, Bush is badgering Congress to lift the ban on off-shore drilling, and computer manufacturers are bandying around trying to create the most energy efficient server - something I’m very interested in discussing with manufacturers, I might add.
