freshbooks

Aaron Brazell

WordPress Bible Release

Last night, I got home to find my copies of the WordPress Bible at my door. This was tremendously exciting as I have been waiting for 8 months for this day. It was exciting and the buzz on Twitter has been tremendous. Pre-sale numbers were huge. The sharing and re-sharing of information about this book […]

Aaron Brazell

The Psychology of Gap Marketing

Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service […]