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Gap Marketing. What. The. Heck.
Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill.
Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand.
Gap marketing is finding interesting applications for a product, service or brand outside of the norm.
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It’s Saturday night and that means The Aaron Brazell Show is back. Last week, there were fireworks but tonight… there just might be more fireworks.
With Shel Israel and Robert Scoble interviewing Tim Ferris of the 4 Hour Work Week a few weeks ago, and my own quest for email ninjahood, I wanted to bring on Jared Goralnick of AwayFind to talk about productivity.
For all the times I rant about PR pitches around here, I actually do get some good ones. Generally, these pitches are timely to me or my audience and are respectful in how they ask for press.
Thus was the case today when a guy named Sergei [last name withheld for privacy] emailed me about a web based project management tool called 5pm.
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