Yesterday, I had the opportunity to spend the day at Ford headquarters in Dearborn, MI checking out the new technologies, green and otherwise, for their new 2009 model year.
One of the key green technologies that was on display was the EcoBoost engine.
By Ford claims, the EcoBoost engine reduces CO2 emissions by 15% while improving highway gas mileage by 2mpg without reducing power.
The last few years have really seen a push toward making everything “green”. Generally this means supporting efforts and organizations that help the individual offset their “carbon footprint” or the environmental impact they have on planet earth. On the business side, large companies in the past did things like installing systems to make their buildings more energy efficient or improve sustainability. What characterizes a green business is that it is run in such a way as to conserve natural resources, eliminate waste and remain ecologically in balance. So where does that leave small businesses?
Next week is a very special week here at technosailor.com. We are going to have a very heavy emphasis on “green” technology and all the major verticals will be contributing in one way or another.
Energy costs are sky high, Bush is badgering Congress to lift the ban on off-shore drilling, and computer manufacturers are bandying around trying to create the most energy efficient server - something I’m very interested in discussing with manufacturers, I might add.
CNN, the New York Times, Business Week, Advertising Age, “Good Morning America,” the Sundance Channel, Reuters, the Discovery Channel, Marketplace radio, and a slew of local papers. Newpapers? You kill trees to create a huge insert about Earth Day. Is that not the stupidest thing you have ever heard.
