Photo by slightlyeverything on Flickr.

Bad Job Board Titles

Human Resources personnel. You gotta love ‘em.

They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs.

If you go to Dice.com, or Monster, or Career Builder, you’re going to see a whole lot of job postings that, as you scan the titles, start to blur together a bit.

The reason for this is because almost all job postings carry a cliché name based on the fact that generic templates (or more accurately, “loosely specific”) are used and common titles are used. This usually is because the HR person who puts together the job listing is not familiar enough with the minutiae of the specific position as, say, a hiring manager might be.

So you end up with titles like “Web Developer”.

What does it meeeeeeeeeaaaan?

Many of you know that, about three weeks ago, I lost my job to a reorganization at the company I worked for as a WordPress Developer (another loosely specific title). Since that time, I have been talking to a variety of companies that have proactively reached out to me, knowing my reputation and experience in the WordPress world. I have generally avoided the job sites because of the problem described above.

“Web Developer” as a title is misleading, vague and all-encompassingly wrong. Why do you say that, you might ask.

Generally speaking, a web developer job is listed like this:

Acme, Inc. is seeking a driven, highly talented candidate to fill our Web Developer position. In this position, you will demonstrate creativity as you work with others to accommodate our clients needs. Eligible candidates posses intimate knowledge of the following

  • HTML5
  • CSS3
  • jQuery, or similar Javascript framework
  • SASS or LESS
  • Grunt
  • Node
  • AngularJS

Please forward your portfolio to XYZ@ABC.com.

Etcetera, etcetera, etcetera.

This is, in fact, a valid “web developer” role.

A valid web developer role may also look like this:

Acme, Inc. is seeking a driven, highly talented candidate to fill our Web Developer position. In this position, you will demonstrate problem solving as you design, build, test and deploy a RESTful API and database cluster that can grow as needed. We prefer the candidate has some knowledge of algorithms and scaling. Candidates should possess intimate knowledge of the following:

  • NoSQL
  • MariaDB/MySQL
  • PHP/Python/Ruby
  • Vagrant
  • Agile and/or Scrum development environments
  • Moderate familiarity with Ubuntu or other Linux environment

Please forward your resume and a link to your Github account to XYZ@ABC.com

Very similar, and yet very different job listings. Yet they can both be referred to a “Web Developer” jobs, even though one is, more accurately, a “Front End Developer” role and another is “Back End Developer”.

By calling a job a “Web Developer” job, you have people who have only futzed around in Dreamweaver and only consider the user experience or interface looking at positions meant for data architects. And you have folks who know how to stand up an EC2 cluster and build and deploy Django applications with high redundancy and caching layers looking at jobs meant for the people who lose sleep at night over typefaces.

Everyone loses.

The candidate loses the opportunity to find the position she is really looking for because it’s buried under a bad title, or she gets so tired of looking for the real gold in the pile of rocks that she gives up.

The employer loses the opportunity because the signal to noise ratio on applications is terrible. Or, people just get tired of applying for mislabeled jobs.

So please, hiring managers, at least write up your “recommended” job req for HR. You know the job better than anyone. You know who you are looking for. Give it a proper name!

User Generated Hiring

I was not at the latest incarnation of Social Media Club Austin. I stopped going to SMC back in DC. The reason is… Marketing has usurped social media.

Today, when someone mentions a social media job, it’s almost always a marketing job. This is all wrong. Social media pertains to every industry. Not just marketing. And I’m tired of it being bastardized by coat-riders.

I was using social media in 2000 on forums. It’s how I learned my art. Or the beginnings of it. I started blogging in 2003 long before Twitter, Facebook and LinkedIn.

When panelists say, “I’d look at LinkedIn” or, “I’d look at Facebook” when asked what source they would look to if they could only choose one in the hiring process… I want to smack my face!

Why are you going to rely on user-generated content to validate an employee. Ask Yahoo! And their board how that worked out for them.

I can say anything I want. CS degree from University of Maryland (Go Terps!) and 6 years of experience using social media (true, I was a Twitter early adopter and a Facebook member in 2006 when they opened up their walled garden to non-college students). It doesn’t make it true!

But I’m not the guy they want. They want someone with digital marketing experience.

So why the fuck are they looking at FB or LI??

I mean, the bar is set low, right?

I’ve got 10kish followers on Twitter. I must be important. Maybe not as important as, say, @katyperry, but I must be an awesome communicator…

Hahah. Do you see the bullshit I tweet? And my follower count keeps going up! And people still want to hire me for their bullshit marketing jobs!

Common sense… Checked out.

Ronald Reagan said, “Trust yet verify”. Clearly Yahoo! didn’t do that.

And here’s the crux. You’re trusting marketers looking for a job to paint an accurate picture of themselves on social networks that are infested with self-aggrandizing?

“Oh I know the CEO of Startupr… The instagram of photo sharing”.

O RLY? Do tell!

Fuck that noise.

There’s a reason the FBI, CIA and NSA do extensive background checks and polygraphs. And the polys have to be re-upped. Every 5 years. Do we still trust him? Can we verify? Has he cheated on his wife and is he susceptible to blackmail? Same with credit checks. If he needs money, what will he do with our secrets?

(I’d fail)

So stop blowing smoke and hand-jobbing people. That communication intern may be cheap but he’s got 6 months experience and has no LinkedIn quality.

Look at GitHub. That’s social media. Oh but damn… It’s not marketing. Yeah but the code is public and you can bet on ACTUAL data rather that user-generated data.

By the way… I graduated from Stanford.