Technosailor.com

This post is quick and dirty. Sort of a braindump of sorts. I just want to get it out there as I’m coming in to land with the WordPress Bible and doing a delicate dance of travel, and final deadlines.

I’m sitting in Orlando International Airport and processing a lot of thoughts. Saturday, I gave my first keynote at IZEAFest which is an event that is, at it’s core, an opportunity for bloggers and online marketers to extend their reach online. My talk was about Influence and is loosely based around the 8 Traits of Highly Effective Influencers post I wrote back in March. More after the jump.

There is no doubt that Google is the king of search but how did they become that way? In the old days (you know, before PageRank was dubbed irrelevant), the idea was that the number of links to a site, particularly by more “powerful” sites increased the relevance of an indexed page in the Google [...]

The cult of personality has so pervaded all aspects of our lives. From Obama to Tom Cruise to Derek Jeter and even web celebrities. The cult of personality has pervaded our culture thoroughly and it’s not entirely clear why.

In most cases, we don’t know anything about these celebrities aside from their names and their public work. It’s the stuff that happens outside of the public eye that really makes people who they are. It’s been said, even, that character is what we are when no one is looking.

Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because it’s important.

It’s important from a marketing perspective, and of course it’s important from a branding perspective. More importantly, though, it’s important because the answer to the question will either make or break you ion a down economy.

Earlier we talked about how Leadership is Influence, Working Out of a Job and Shaping Leadership Influence. An often overlooked poison to a community of any sort is gossip. Rumor mongering and slander among, particularly group bloggers or forum leadership, can destroy a site.
Nipping Gossip in the Bud
“Three may keep a secret, if [...]

Leadership is a powerful and often mishandled trait, especially in forums and blogs where a person finds himself in a position that people look up to. Recently, we discussed how Leadership is Influence and how we should always be striving to Work ourselves out of a job. But leadership is not all that [...]