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Ask any startup. The most difficult decision leading up to a public release is when and what? Some might argue that getting funding is the most difficult but a good startup avoids funding until later, if at all. Others might argue that the difficult part is getting the right mix of people and hitting milestones. That also is important, but not as important as the when and how.

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I use the word “own” loosely here. What I mean is, “Where is the comment data being hosted?”

There’s legitimate reasons for this. One example of why it is important for me to own the data is in the case of a legal issue or subpoena. Very relevant concern. At b5, there were several times where the Police called us asking for data about some random person on some random blog who was a person of interest in some random crime. In all cases, we could not give up data without a subpoena. When provided, we cooperated. When we were not served, we didn’t relinquish data.

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