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20 March 2009 26 Comments

The Pros and Cons of “Going Dark”

When I tell people that I am actually an introvert, it usually surprises people. As someone who is in the public eye, and maintains some kind of brand that is recognizable, most people see me as an outgoing guy who is always trying to be a part of the latest social scene and while that is true, it’s important to note that it is only a portion of who I really am.

This goes for anyone on the internet. With the social web, it is easy for people to feel like they actually know us. They see us as marketers, branders, celebrities. They see us as subject matter experts and they want our time. Clearly, this was on display at SXSW this past weekend where a simple jaunt to lunch that normally take about 5 mins, would take 20-30 mins because of casual conversation assaults in the hallways.