Earlier in the week, I caught wind of LuxorLV on Twitter. By now, many companies are jumping on the social media bandwagon, recognizing that there’s something there to use in their marketing efforts. Some companies just “get it” and some companies literally struggle along trying to figure it out.
Knowing I was coming to Vegas, I quickly set up a meeting with Brandie, the beautiful young woman behind LuxorLV. (Note: She is not the stripper displayed in LuxorLV avatars, so please don’t spam her looking to get some action, thanks!) She is literally rocking the tweetstream and getting a very positive reception in the space, something that is hard to do.
She related a story to me of how one twitterer early on intentionally tried to get under her skin, by antagonizingly asking to stay “under the spinx’s ass”.
Many marketing types coming from a traditional background might handle such “negative customer reaction” in a much different way. Brandie’s philosophy is that everyone deserves a response, though she admits that it was tricky to try to figure out quite the best way to respond.
Brandie has a very personal interaction on Twitter, which is a marked difference between other casino/hotels that are also engaging in a much more traditional “push marketing” sort of way. Though she shrugged it off as “everyone trying to figure out the best way to use the medium”, she concedes that she is younger than most and uses text messaging religiously already. “I already text message 10,000 times a day with my friends,” she claims in a somewhat exaggerated way. “It’s how I communicate with my friends”.
Luxor Hotel is owned by the MGM Mirage company who owns, according to Brandie, 60% of the resorts on Las Vegas’ Strip. The company as a whole is very interested in engaging customers in the social space but, as with most companies of size who are in exploration mode, like to test things out on small scales first. Therefore, Luxor often leads the rest of the company by engaging in new marketing techniques. So far, they have not necessarily noticed an improvement in business, but they certainly are garnering good will wherever they go.
Luxor is engaging on more than just Twitter as well. Their Social Media page lists YouTube, MySpace, FriendFeed and Facebook as well. Not listed is their Brightkite presence.
As usual, I love to see the intersection of social media and real life, and Luxor’s efforts are very genuine. Their returns are coming. If you’re coming to Vegas, book with the Luxor and support the social media community.