Tag Archives: las vegas

Aaron Brazell

Sweet Caroline in Vegas

I’m still in travel mode. Long story, but I’ve been in Las Vegas since last Wednesday and don’t leave until tomorrow. While this has been a fantastic trip, the process of writing serious posts requires some time to process everything from the week. That processing of data doesn’t happen when you get together with Jeremy Wright, Darren Rowse, Muhammed Saleem, Micah Baldwin and many others for karaoke in Las Vegas.

Yeah. Could be ugly.

So, while I have a ton of things to write about, those will have to wait for another day. In the meantime, enjoy my rendition of Red Sox Nation national anthem, Sweet Caroline. The entire bar was into it and though there was someone just off camera who was really “off” making the recording sound meh, in reality it brought down the house. Thanks Micah for having your Nokia N95 ready to go at a moments notice.

Cameos by Jeremy Wright, Darren Rowse, and Shai Coggins.

Thanks for letting me bring Red Sox Nation to Vegas. :)

Aaron Brazell

Vegas Casino Rocks the Social Media

Earlier in the week, I caught wind of LuxorLV on Twitter. By now, many companies are jumping on the social media bandwagon, recognizing that there’s something there to use in their marketing efforts. Some companies just “get it” and some companies literally struggle along trying to figure it out.

Knowing I was coming to Vegas, I quickly set up a meeting with Brandie, the beautiful young woman behind LuxorLV. (Note: She is not the stripper displayed in LuxorLV avatars, so please don’t spam her looking to get some action, thanks!) She is literally rocking the tweetstream and getting a very positive reception in the space, something that is hard to do.

She related a story to me of how one twitterer early on intentionally tried to get under her skin, by antagonizingly asking to stay “under the spinx’s ass”.

Many marketing types coming from a traditional background might handle such “negative customer reaction” in a much different way. Brandie’s philosophy is that everyone deserves a response, though she admits that it was tricky to try to figure out quite the best way to respond.

Brandie has a very personal interaction on Twitter, which is a marked difference between other casino/hotels that are also engaging in a much more traditional “push marketing” sort of way. Though she shrugged it off as “everyone trying to figure out the best way to use the medium”, she concedes that she is younger than most and uses text messaging religiously already. “I already text message 10,000 times a day with my friends,” she claims in a somewhat exaggerated way. “It’s how I communicate with my friends”.

Luxor Hotel is owned by the MGM Mirage company who owns, according to Brandie, 60% of the resorts on Las Vegas’ Strip. The company as a whole is very interested in engaging customers in the social space but, as with most companies of size who are in exploration mode, like to test things out on small scales first. Therefore, Luxor often leads the rest of the company by engaging in new marketing techniques. So far, they have not necessarily noticed an improvement in business, but they certainly are garnering good will wherever they go.

Luxor is engaging on more than just Twitter as well. Their Social Media page lists YouTube, MySpace, FriendFeed and Facebook as well. Not listed is their Brightkite presence.

As usual, I love to see the intersection of social media and real life, and Luxor’s efforts are very genuine. Their returns are coming. If you’re coming to Vegas, book with the Luxor and support the social media community.

Aaron Brazell

What Happens in Vegas… Has Yet to Be Determined

Public Service announcement here (or something). Next week, I’ll be in Vegas starting on Wed night (9/17) and will be leaving the following Tuesday.

I’ll be out there for Blog World Expo, my second such trip. Last year was so great that I decided I had to go back again this year. One of the highlights of last years trip, for me, was solidifying a solid friendship with Read Write Web Content King, Marshall Kirkpatrick and Wendy Piersall of Sparkplugging.com.

This year, I’m expecting to reunite with friends from b5media and other places, but I definitely am blocking off lots of time to have dinners, coffee or beer with other folks.

You might have the chance to grab me for a minute or two on the floor, but why do that? Shoot me an email and let’s see if we can sit down and talk business, life or other gossip.

It’s Vegas, baby. As long as you don’t try to suck me into being the best man at your Vegas wedding (as also happened last year), we’ll be fine. :)

Aaron Brazell

Will I See you in Boston? Or in San Francisco? Or in Boulder? Or in Vegas?

Just a quick note as I’m getting ready for a meetup in my honor tonight in Boston. If you’re in the Boston area and don’t have any plans for tonight, would love to see you at Boston Beer Works across from Fenway Park. Michelle Wolverton gets all the credit for organizing and pulling the event together on my last night here in Boston (Yes, I did enjoy my first game at Fenway Park the Chapel of Awesomeness, last night!)

San Francisco

Tomorrow morning, I head out to San Francisco for WordCamp 2008. This will be my third trip to the Bay Area for this very special event and I’ll be speaking for the second time (third if you include WordCamp Dallas earlier this year). WordCamp is an exciting event for bloggers, particularly WordPress bloggers. It gives an opportunity for folks to come together and get their geek on with technical WordPress know-how or enjoy the community with other sessions geared toward more generalized topics.

For my part, I’ll be attending on behalf of Lijit along with Micah Baldwin, but will also be speaking on Findability and getting information in front of readers while driving them deeper into the site. I’ll release my slide deck in Creative Commons format after the event so look for it next week.

Mile High, Colliding with the DNC

Though I don’t anticipate participating in the DNC, I will be heading to the Rockies (Boulder to be exact) to work at Lijit World Headquarters. It will be crazy with 50k people coming in to see our next president accept his nomination and all the festivities that are involved. Someone told me there were 400 parties scheduled for the DNC which makes me think that perhaps the political catch-phrase shouldn’t be “Yes We Can” and more “1 Party, 400 parties”. DNC marketing executives have not returned comment on this idea. ;-)

What’s Happening in Vegas Needs to get On Your Calendar

Finally, next month I’ll be in Las Vegas for the annual Blog World Expo. This was one of three events I planned at the beginning of the year to be at. I attended SXSW, but will miss Gnomedex so two out of three isn’t bad.

I was talking to Rick Calvert, the organizer, and he mentioned that August 22 is the absolute drop-dead date for early registration and prices will go up significantly after that. So get registered!

On a related note, I’m looking for a hotel room to crash on the night of the 22nd. Due to Dividend Miles award travel, I ended up extending my stay a day later than most people go home. So if you’re still around Vegas for that night, give me a shout. I am open to splitting a room.

Either that or the fine folks at Southwest or JetBlue, both of whom are doing a fine job in reaching out to the social media community, can comp me a ticket. ;)

So, if our worlds might collide at one of these events, please give me a shout or look me up. My phone number is 410-608-6620.