Sweet Caroline in Vegas

I’m still in travel mode. Long story, but I’ve been in Las Vegas since last Wednesday and don’t leave until tomorrow. While this has been a fantastic trip, the process of writing serious posts requires some time to process everything from the week. That processing of data doesn’t happen when you get together with Jeremy Wright, Darren Rowse, Muhammed Saleem, Micah Baldwin and many others for karaoke in Las Vegas.

Yeah. Could be ugly.

So, while I have a ton of things to write about, those will have to wait for another day. In the meantime, enjoy my rendition of Red Sox Nation national anthem, Sweet Caroline. The entire bar was into it and though there was someone just off camera who was really “off” making the recording sound meh, in reality it brought down the house. Thanks Micah for having your Nokia N95 ready to go at a moments notice.

Cameos by Jeremy Wright, Darren Rowse, and Shai Coggins.

Thanks for letting me bring Red Sox Nation to Vegas. :)

Vegas Casino Rocks the Social Media

Earlier in the week, I caught wind of LuxorLV on Twitter. By now, many companies are jumping on the social media bandwagon, recognizing that there’s something there to use in their marketing efforts. Some companies just “get it” and some companies literally struggle along trying to figure it out.

Knowing I was coming to Vegas, I quickly set up a meeting with Brandie, the beautiful young woman behind LuxorLV. (Note: She is not the stripper displayed in LuxorLV avatars, so please don’t spam her looking to get some action, thanks!) She is literally rocking the tweetstream and getting a very positive reception in the space, something that is hard to do.

She related a story to me of how one twitterer early on intentionally tried to get under her skin, by antagonizingly asking to stay “under the spinx’s ass”.

Many marketing types coming from a traditional background might handle such “negative customer reaction” in a much different way. Brandie’s philosophy is that everyone deserves a response, though she admits that it was tricky to try to figure out quite the best way to respond.

Brandie has a very personal interaction on Twitter, which is a marked difference between other casino/hotels that are also engaging in a much more traditional “push marketing” sort of way. Though she shrugged it off as “everyone trying to figure out the best way to use the medium”, she concedes that she is younger than most and uses text messaging religiously already. “I already text message 10,000 times a day with my friends,” she claims in a somewhat exaggerated way. “It’s how I communicate with my friends”.

Luxor Hotel is owned by the MGM Mirage company who owns, according to Brandie, 60% of the resorts on Las Vegas’ Strip. The company as a whole is very interested in engaging customers in the social space but, as with most companies of size who are in exploration mode, like to test things out on small scales first. Therefore, Luxor often leads the rest of the company by engaging in new marketing techniques. So far, they have not necessarily noticed an improvement in business, but they certainly are garnering good will wherever they go.

Luxor is engaging on more than just Twitter as well. Their Social Media page lists YouTube, MySpace, FriendFeed and Facebook as well. Not listed is their Brightkite presence.

As usual, I love to see the intersection of social media and real life, and Luxor’s efforts are very genuine. Their returns are coming. If you’re coming to Vegas, book with the Luxor and support the social media community.

What Happens in Vegas… Has Yet to Be Determined

Public Service announcement here (or something). Next week, I’ll be in Vegas starting on Wed night (9/17) and will be leaving the following Tuesday.

I’ll be out there for Blog World Expo, my second such trip. Last year was so great that I decided I had to go back again this year. One of the highlights of last years trip, for me, was solidifying a solid friendship with Read Write Web Content King, Marshall Kirkpatrick and Wendy Piersall of Sparkplugging.com.

This year, I’m expecting to reunite with friends from b5media and other places, but I definitely am blocking off lots of time to have dinners, coffee or beer with other folks.

You might have the chance to grab me for a minute or two on the floor, but why do that? Shoot me an email and let’s see if we can sit down and talk business, life or other gossip.

It’s Vegas, baby. As long as you don’t try to suck me into being the best man at your Vegas wedding (as also happened last year), we’ll be fine. :)