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	<title>Technosailor.com&#187; lbs</title>
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		<title>How Location Based Services Saved My Life</title>
		<link>http://technosailor.com/2009/06/18/how-location-based-services-saved-my-life/</link>
		<comments>http://technosailor.com/2009/06/18/how-location-based-services-saved-my-life/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 18:15:10 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Aaron Brazell]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google latitude]]></category>
		<category><![CDATA[lbs]]></category>
		<category><![CDATA[location based service]]></category>
		<category><![CDATA[mobile me]]></category>

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		<description><![CDATA[Sitting here in Automattic offices in San Francisco, I find myself lovingly caressing my Blackberry which, for a short time yesterday, I believed was separated from me for good. Turns out I lost it the night before and was having phantom spasms over not having it in my pocket to check email, twitter or do [...]]]></description>
			<content:encoded><![CDATA[<p>Sitting here in <a href="http://automattic.com">Automattic</a> offices in San Francisco, I find myself lovingly caressing my Blackberry which, for a short time yesterday, I believed was separated from me for good. Turns out I lost it the night before and was having phantom spasms over not having it in my pocket to check email, twitter or do other activities I would normally engage in with my long-time partner and friend.</p>
<p>As I arose from my grogginess yesterday morning, my first instinct was to reach for my Blackberry to ascertain important overnight occurrences. You know, such as what drunken text messages I might have sent or had sent to me, what the final score was on the Red Sox game or who was talking about me on Twitter. It&#8217;s a hard habit to break so when I realized my phone was nowhere to be found, I panicked.</p>
<p>Then I remembered <a href="http://google.com/latitude">Google Latitude</a>, the new mostly useless location based service announced earlier this year. Google Latitude has a small piece of software that can be installed on <a href="http://www.google.com/support/mobile/bin/answer.py?answer=136640">[supported] phones</a>. It uses GPS or cell tower triangulation to pinpoint the location of a person. As I&#8217;m a Verizon Wireless customer, the only option I have is cell tower triangulation. So I can be pinpointed to an <em>area</em>.<br />
<img src="http://technosailor.com/wp-content/uploads/2009/06/Picture-10-590x387.png" alt="Picture 10" width="590" height="387" class="aligncenter size-medium wp-image-7625" /><br />
In a stroke of brilliant genius, I logged onto Google Latitude from my computer in the hotel. There were only so many places the phone could be. The last place I wanted to see it was in the back seat of the cab that had given me a ride home the previous night.</p>
<p>Fortunately, I was pinpointed (inaccurately because it was more <em>my phone</em> was pinpointed in Fisherman&#8217;s Wharf at the In n Out Burger that I had enjoyed a west coast delicacy the night before. I thought.</p>
<p>Fortunately, upon arrival at the In n Out Burger, the store manager did indeed have my Blackberry and I was able to carry on with my life.</p>
<p>This is a great example of how location based services <em>can actually be useful.</em> Instead of simply inviting the stalkerati or providing an unnecessary window into the life of the user, it is a good way for employees or assets to be tracked inexpensively. If you run a courier service, company-issued phones with Google Latitude might be a handy way to streamline your business operations.</p>
<p>Google Latitude is not the only &#8220;homing beacon&#8221; service out there. Tomorrow, with the launch of the iPhone 3G S, Apple is also introducing &#8220;Find my iPhone&#8221; with <a href="http://www.apple.com/mobileme/">MobileMe</a> which will pinpoint the location of a lost or stolen iPhone. Clearly a different benefit to the argument of value surrounding location based services</p>
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