Marketing

Aaron Brazell

You Must Be Somewhere

It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage employees to waste time on Facebook? We think of companies like Dell and JetBlue as examples of companies that […]

Aaron Brazell

The Psychology of Gap Marketing

Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service […]

Venture Files

Viral Marketing”¦are you sick yet?

So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest. Marketingterms.com defines Viral Marketing as: “œMarketing phenomenon that facilitates and encourages people to pass along a marketing message.” Ironically, medterms.com defines something that is Viral as: […]