Gap Marketing. What. The. Heck.
Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill.
Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand.
Gap marketing is finding interesting applications for a product, service or brand outside of the norm.
So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.
Marketingterms.com defines Viral Marketing as:
“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”
Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.
When it comes down to it, you aren’t the one buying your own products. So before you start your next project ask yourself one simple question…who am I trying to reach with this?
The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.
