It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage employees to waste time on Facebook? We think of companies like Dell and JetBlue as examples of companies that […]
August 11, 2008
The Psychology of Gap Marketing
Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service […]
July 3, 2008
The Difference Between Designers and Marketers
A reader of this blog, recently, inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and […]
June 26, 2008
Who are you designing for”¦ you or your customers?
I called this entry “œWho are you designing for”¦you or your customers”, because most business owners can’t see that what they are asking a designer, marketing firm or neighbor down the street to do is create the image of how people who have different tastes and interests will perceive their over all brand. They say […]
June 20, 2008
But this worked four years ago?
I was sitting at the mall waiting for my niece to get out of a certain store that had huge round mouse ears, I watched a gaggle of tween-age girls walk by in outfits that I hadn’t seen, and honestly hoped never to again, since 1988. The leggin’s, oversized sweaters and neon bracelets in the […]