Tag: Marketing

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The Only Answer to Facebook Beacon is a Deleted Account

Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon. In case you’ve been under a rock for the past few weeks, Beacon […]

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Cómo aprovechar la Reputación de Nuestro Producto

Manejando de regreso a casa estas vacaciones, vi un Toyota accidentado en el borde de la autopista y no pude evitar pensar “Es una trampa!” recordando el famoso comercial de Toyota (click aquí para verlo en YouTube). En este comercial, el malo de la película se disfraza como una bella […]

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Never Trust a Chef…

Remember Sy Sperling? He was the President of Hair Club for Men who is famously quoted as saying, “I’m not just the president, I’m also a client”. Other phrases such as, “Never trust a chef who won’t eat his own cooking”, or similarly, “Never trust a skinny chef” have come […]

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Nuevas Técnicas para Estudiar Comunidades Online

Tradicionalmente, los mercados analizados para publicidad han estado concentrados alrededor de variables demográficas como edad, sexo, ubicación geográfica y poder adquisitivo. Estas variables ya no sirven como únicas medidas para identificar una comunidad. Las comunidades online tienden a crearse más alrededor del contenido que alrededor de las variables tradicionales, quizás […]

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When a Brand Fades

 Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, […]

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Everything I Needed to Know about PR I learned from Office Space

The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.

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Rant: Silicon Valley Fenetics

Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup […]

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La Regla de Oro de Twitter Marketing

This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! Usted conoce Twitter, correcto? Es la red social que trae a personas juntas en una conversación penetrante acerca de cualquier sucede en un […]

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The Golden Rule of Twitter Marketing

Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is happening at a given moment. Sort of like Instant Message. Sort of like Blogs. But in 140 characters or […]

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