Mark Zuckerberg, the founder and CEO of Facebook has taken one more step in the Beacon war. As we’ve noted, Facebook is wrong to not fully make Beacon an opt-in program, partner companies are wrong for releasing customer data to Facebook and by the way I made a Firefox extension that will help consumers know […]
December 5, 2007
Toyota y sus Comerciales Poco Eticos
La semana pasada escribà un artÃculo sobre Toyota y el uso adecuado de la reputación de sus productos. Esta semana, Toyota vuelve a ser el tema… pero esta vez por el uso de publicidad poco ética. Cada persona, compañÃa o producto tiene lo que llamamos una cuenta de confianza (trust account). Hay acciones que resultan […]
December 3, 2007
The Only Answer to Facebook Beacon is a Deleted Account
Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon. In case you’ve been under a rock for the past few weeks, Beacon is the program that Facebook […]
November 28, 2007
Never Trust a Chef…
Remember Sy Sperling? He was the President of Hair Club for Men who is famously quoted as saying, “I’m not just the president, I’m also a client”. Other phrases such as, “Never trust a chef who won’t eat his own cooking”, or similarly, “Never trust a skinny chef” have come to represent the sentiment that […]