Marketers Live in Alternate Realities, erm, Second Life
I’m a pretty well known guy. I like that. It’s odd, at times, particularly at conferences or meetups where people I don’t know introduce themselves, “Hey, aren’t you that Technosailor guy?” Despite being known in tech and the social media scene, I never claimed to be PR-oriented, despite Geoff Livingstone […]
Is Your Marketing Premise Faulty?
Yesterdays Feedburner report surrounding reader engagement has left me with a lot of questions about assumptions and premises that we take for granted. I blogged about the report, but let me take a few minutes to ask some deeper questions. To date, the assumption has been made that a site […]