There’s a lot of uptake on Twitter in recent months. The service that allows folks to tell the world what they are doing in 140 charachters or less has become the new playground of marketing types looking for the next big thing. Now let me say that I love Twitter. I love finding out what […]
February 23, 2007
Is Your Marketing Premise Faulty?
Yesterdays Feedburner report surrounding reader engagement has left me with a lot of questions about assumptions and premises that we take for granted. I blogged about the report, but let me take a few minutes to ask some deeper questions. To date, the assumption has been made that a site producing content is the nexus […]