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Findability is a Legitimate Concern for Bloggers

August 18, 2008 - Comments

On Saturday, I posted a review of my session at WordCamp on Search and Findability. It was hard to gauge at that time how effective the session was at the time I wrote that. Beside my normal annual attendance at WordCamp as a subject matter expert, and several sessions at different WordCamps around the country over the past few years, I was there on behalf of Lijit.

In fact, when I pitched the session on search to Matt (as a core interest of Lijit), I was firmly instructed (as I suspected I would be) that hard pitching the company was off limits. From my perspective as a member of the WordPress community, I wouldn’t have it any other way. It was the same approach that we took at b5media. The company was represented. The company was known as a WordPress shop. We shared war stories with other WordPress shops. But no one on stage at any point pitched b5. It’s non-standard, I think, for any company to pitch their wares at any *Camp.


Search and Findability

August 16, 2008 - Comments

I’m at WordCamp San Francisco 2008 today and had the distinct pleasure of giving a talk on Search and Findability. Distinct pleasure because it was the first session of the day at 9am. And if any of you know me, then you know that I don’t do mornings well. :-)

My session was about Search and Findability. There seemed to be a lot of misunderstandings about what the session would be about. Findability is not SEO. SEO is an aspect of Findability. SEO makes a blog findable for search engines.


Facebook se enfrenta a OpenSocial

December 16, 2007 - Comments

Facebook ha decidido ofrecer su plataforma de programación al resto de los networks sociales, picándole adelante a Google y su esperado OpenSocial.
Google OpenSocial surgió como una respuesta a la Plataforma Facebook, ofreciéndole al resto de los networks sociales la oportunidad de crear aplicaciones que pudieran inter-operar entre los distintos sitios. Pero OpenSocial todavía no está [...]


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    Twitter Pitch!

    <p>Twitter pitching is a form of pitch that requires succint "what does this mean for me" kind of pitching. It is the ultimate efficiency of words. You have 140 characters or less to tell me why your pitch matters to me or my readers. Please include a means of contacting you. This is included in your 140 characters. If you send successive pitches, you will likely be ignored, unless it's obvious that the first pitch was a case of "accidental send", etc.</p> <p>This form of pitching does not mean I'm being a diva. It means that my time is valuable, and you want a piece of it. It's good practice for you, and delivers your pitch in a format I want. Win-win.</p>


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