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30 March 2009 2 Comments

Advocacy for Professional Consultants

A funny thing happened on the way to an SEO Mecca. The New York Times decided to fold all of the content of the International Herald Tribune into NYTimes.com as an SEO play. Gawker has the full backstory.

If you don’t feel like reading, the New York Times has been asking Google for enhanced SERPs (Search Engine Result Placements) for some time. As Google has refused special treatment, the Times decided to take the step of combining it’s moderately-strong iht.com property into the main NYTimes.com. On paper, this makes sense if they were playing to combine the strengths of both properties to enhance the value of the content in the search engines.

13 February 2009 7 Comments

Proper Form Applies In 140 Characters or Less As Well

Twitter is often written about, often used and as often abused. Everyday, thousands of tweets fly by me at break neck speed due to the volume of people I follow. Many of these short form messages in 140 charachters or less are eloquent and precise. Others constitute butchered english shortform that demonstrates a lack of attention to detail.

8 December 2008 6 Comments

Tribune Company Bankruptcy Highlights New Media Opportunity

About an hour ago, the privately held Tribune Company filed for Chapter 11 Bankruptcy protection. The Tribune Company is the owner of the Chicago Tribune, Los Angeles Times and Baltimore Sun, as well as a minority owner of the Chicago Cubs (not included in the bankruptcy filing).

The conversation I’ve heard around this news has been interesting. For as much grief as some of these main-stream press have caused some community members, mostly in politics or local governments where the Tribune papers are, the feeling is that metropolitan areas served by these papers currently cannot function without a hard format newspaper.