Advocacy for Professional Consultants
A funny thing happened on the way to an SEO Mecca. The New York Times decided to fold all of the content of the International Herald Tribune into NYTimes.com as an SEO play. Gawker has the full backstory.
If you don’t feel like reading, the New York Times has been asking Google for enhanced SERPs (Search Engine Result Placements) for some time. As Google has refused special treatment, the Times decided to take the step of combining it’s moderately-strong iht.com property into the main NYTimes.com. On paper, this makes sense if they were playing to combine the strengths of both properties to enhance the value of the content in the search engines.



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