Michelle Obama Writing For BlogHer

Seems appropriate that this week is taking the shape of BlogHer week, since the gathering of women bloggers descends on San Francisco in 3… 2… 1…. NOW.

The big news this morning, of course, a day before the BlogHer conference kicks off, is that Michelle Obama has contributed her first article to the BlogHer.com. Entitled, “Let’s Talk”, is commentary on raising the Obama girls, and life on the campaign trail as a mother. It’s actually rather endearing.

However, I’m disappointed by the “stumping” nature of the post. If there is one thing I like about reading blogs instead of the paper is that the readers are able to escape the dry journalistic reporting style and find personality. While Mrs. Obama’s first post certainly carries personality, it borders a bit on frustrating for people who are tired of politics as usual.

At the risk of infuriating Obama supporters, lines like this remind me of Hillary Rodham Clinton.

I’ve heard from mothers struggling to make ends meet because their salaries aren’t keeping up with the cost of groceries. But if they take a second job, they can’t afford the additional cost of childcare. Or the moms who are nervous about taking time from their jobs to care for a sick child. Or the moms-to-be who are scared of getting fired if the boss finds out they’re pregnant.

Still, though, this carries on the theme that we’ve been covering at Technosailor regarding the transparency of government and the use of the web. I’m encouraged to see the Obama campaign willing to engage Michelle with the massive women voting block. I’d like to see Cindy McCain offered (and take) the same kind of deal so the appearance of rubber-stamping a president doesn’t come into question.

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High Risk, High Yield in Politics

This morning, I was a guest on the Media Bullseye podcast. I’ll link it when it becomes available. One of the topics of discussion revolved around the tactics (not the politics) being employed by the candidates in the Presidential race.

The analogy I drew was investment in the stock market. You can invest in high risk, high yield stocks and make a killing or get hung out to dry. I remember a few years ago, around the time I started blogging actually, I worked with a gentleman who made it a hobby to invest in penny stocks. He invested in Sirius Satellite Radio (SIRI) at approximately $4/share and scarfed up 1000 shares. One day, not long after his investment, the stock price dropped to just over $2 and he was down half his money if he would have gotten out at that time. Within a few weeks, the stock soared to an all-time high of $7.95 and he cashed out on a short term investment and doubled his money.

Investment doesn’t always work like that and sometimes causes investors to drink heavily (ok, anyone who knows investors know they drink heavily anyway!). Some people take a more conservative, yet reliable approach to investment that involves in stable stocks that, over time, will almost always return a profit if you’re patient.

What we see in this presidential election are two approaches to “getting a message out”. On one side, you have McCain’s campaign running a largely traditional political campaign. Sure, they are embracing some bloggers, but largely the GOP machine (which is actually a historically highly efficient machine) is running a tried-and-true campaign, engaging the media, putting out press releases, accepting high dollar donations, etc. Low risk, yet will inevitably be effective as it’s tested and Republicans are very good at it.

On the flip side, the younger, more internet-savvy Obama campaign is running a guerilla campaign based largely in small, recurring donations en masse, the use of social media tools and engaging an army of Generation Y new media enthusiasts who put out compelling, and sometimes viral content. Take this video for instance (which I will avoid the discussion of the politics around – just to note that it is viral and effective in reaching the masses with over 280k views in just the past two days since publishing).

The problem here is that this is a high-risk move. Social media is so new that no one yet has it figured out. Jeremiah Owyang thinks companies should be using FriendFeed to do social media press releases but pitches this idea as an early adopter. We’re all early adopters. Social media is in the age of early adoption and though there is a lot of attention to blogs, YouTube and all the other social services, it is unclear what the actual tangible results will be. No one knows and though it looks promising now, the landscape is changing so fast that, come November, the use of social media and small donation policy could have a backlash effect on the Obama campaign.

It’s a high risk, high yield investment.

By the way, we also talked about the FriendFeed thing on this morning’s podcast.

Update: The Media Bullseye Podcast I was on this morning. Thanks Sarah and Jen for having me!

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