Technosailor.com

The cult of personality has so pervaded all aspects of our lives. From Obama to Tom Cruise to Derek Jeter and even web celebrities. The cult of personality has pervaded our culture thoroughly and it’s not entirely clear why.

In most cases, we don’t know anything about these celebrities aside from their names and their public work. It’s the stuff that happens outside of the public eye that really makes people who they are. It’s been said, even, that character is what we are when no one is looking.

Personal Brand. Is it important or is it not? Some say it is super valuable and is the doorway to other opportunities. Still others say that personal brand is a waste of time and a distraction from the core mission of a company. Which of these sentiments seem most important to you?

The United States Olympic Committee took a black eye today when pictures of a 14-time gold medal winner smoking a bong emerged on the internet.

Speedo, concerned about fallout from recent photos of a spokesman smoking marijuana at a college house party, considered yanking his endorsement contract.

Michael Phelps, America’s swimming legend, who has secured a record 14 gold medals is in danger of losing endorsement contracts and be banned from competing in the 2012 London Olympics.

Two very close friends of mine have made blanket statements stating that SEO is Dead and that, in essence, so is personal brand.

Though I understand the sentiment expressed in both posts, it is still misinformation and very debunk-able. Micah Baldwin, who thinks SEO is dead, also happens to be my boss at Lijit. Geoff Livingston, happens to be my roommate. So I tread lightly in both cases.

So you just graduated from communications school. You have your business degree in public relations, or you might be a marketing major, etc. You hit the ground running with an offer from several companies looking for “young, eager professionals with a communications degree” to “engage customers with social media tools”.
Let’s cut to the chase. They [...]