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12 June 2009 10 Comments

Personal Branding

An interesting thing happened a few months back. Geoff Livingston, the organizer of BlogPotomac, asked me to be on a panel about personal branding at the BlogPotomac event. The irony of the whole thing is that I have a personal brand of sorts, but also resent the idea as a whole. I accepted the invite wondering how the heck I’d shape the conversation to be productive.

The problem is that personal branding tends to be self serving. The people who you can identify as “personal brands” also tend to be the same people that require the love and attention of others. Even if they don’t recognize that fact, the heart and soul of the problem is a need to be needed. In psychology, that’s an illness called codependency. In social media, we call it personal branding.

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