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24 December 2008 Comments Off

The CES Pitch

2009 is rapidly approaching, and as a 10 year veteran of CES I’ve seen it from many different angles. I’ve been there as a tiny underfunded startup using a hotel room to do all demos and I’ve taken center stage in a multi-million dollar booth. I’ve attended as press and I’ve pitched the press. From virtually every perspective, CES is an exhilarating and exhausting process. I love it. With the massive surge in blogger registrations at this year’s show, I’ve also noticed more than usual complaints about the pitching process, so as someone who sits on both sides of the fence, I thought I’d share some observations and suggestions.

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27 May 2008 4 Comments

WordPress Plugin: WP-Twitterpitch

Obviously, there’s been a lot of talk about PR pitches gone bad. Stowe Boyd coined the word Twit Pitches last month. The concept is to force PR firms to use the economy of words (characters?) to pitch bloggers. It’s a reality in life, and I fight with my wife on this regularly, that no one cares about your “thing” as much as you do and so are less likely to want to give you the time to “pitch” the story or idea. You need to be quick, succinct and use compelling hooks.

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