There is way too much talk about transparency going around. Seriously. I’m guilty. Apparently, 40,292 other people are also guilty.
Transparency is one of those buzzwords people like to throw around to demonstrate that they’re savvy in the business of social media. If we have a blog, says one marketing strategist at XYZ company, we’ll be seen as transparent.
Transparency. See through. Invisible. In social media, it means that we’re open and honest. We don’t try to pull the wool over customers, or users, or readers eyes. We trust openly and want to be trusted openly.
However, this is more often than not, contrived.
Contrived transparency indicated that this notion of being honest and open is not a culturally accepted thing in a company. It’s a strategic decision made to drive sales. It’s a devious, and by it’s very nature, non-transparent way of saying, “You’re stupid enough to believe that I’m a great person to do business with because I’m doing all the right things and sending all the right signals”.
Yep. Contrived transparency.
Guy: Maybe when we’re done here, we can go back to my place.
Girl: Sure, but you do know that I’m not going to sleep with you on the first date, right?
Guy: Oh, I wasn’t thinking that at all!
I think that maybe we’ve done some serious harm to the concept of friends with all this social media stuff.
On Facebook, how many of your friends are really friends?
I have over 2000 followers on Twitter. How many of them know my real name without looking?
How many events do people with significant online personal brand go to where people know who they really are?
Or is brand all that really matters in friendship?
Is it more important to have presence? Or relationship?
What do we do off camera, and who really knows?
If a tree falls in the middle of the woods, and everyone sees the tree online, did it really happen?
Do you find more value in spending time with four people or forty?
What does technosailor mean to you? Aaron Brazell?
Food for thought. Questions to be answered. Have we hurt our human experience or helped?
There are 6 rules of Podcamp (There used to be 7, but former rule #4 dictating that PodCamps be free was revoked after PodCamp Boston 2). The rules governing the organization and execution of PodCamps are (as listed by co-founder Chris Penn):
- All attendees must be treated equally. Everyone is a rockstar.
- All content created must be released under a Creative Commons license.
- All attendees must be allowed to participate. (subject to limitations of physical space, of course)
- All sessions must obey the Law of 2 Feet – if you’re not getting what you want out of the session, you can and should walk out and do something else. It’s not like you have to get your money’s worth!
- The event must be new-media focused – blogging, podcasting, video on the net.
- The financials of a PodCamp must be fully disclosed in an open ledger, except for any donor/sponsor who wishes to remain anonymous.
My guess is that there will soon be a new rule #7 instituted after PodCamp NYC 2 this next weekend.
If you don’t understand this, just smile and nod. :)