Exclusive Podcast: Performancing Sold to Splashpress Media

David Krug on the Sale of Performancing to Splashpress Media.

  • Aaron can’t pronounce Dave’s last name.
  • David will be running the site and Splashpress Media will be operating it.
  • The status of Nick Wilson and Patrick Gavin – they will continue to develop the Scribefire plugin (formerly Performancing for Firefox).
  • The goals and intents of Performancing going forward revolving around community and ad sales and metrics.
  • The surprise that is the Performancing purchase/turnaround.
  • Competing with Text Link Ads?
  • CPA Network for bloggers? Is that really effective?
  • Is there a new approach to blog advertising in the future of Performancing?
  • Keeping the Performancing brand?
  • Music by STAN.

Update: Title updated. Partners was not sold. Performancing.com was, however. Via Darren.