October 7, 2008

You Must Be Somewhere

It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage employees to waste time on Facebook? We think of companies like Dell and JetBlue as examples of companies that [...]

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June 16, 2008

Getting Back To Human

Last week, I attended the Vocus users conference here in DC. It was an interesting time for me based on my history with PR both as a blogger who can’t stand PR and a blogger who wants to see PR do well in social media. There was one session, in particular, where an audience member [...]

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June 12, 2008

6 Steps to Successful Small Business PR

Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan…. [...]

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May 27, 2008

WordPress Plugin: WP-Twitterpitch

Obviously, there’s been a lot of talk about PR pitches gone bad. Stowe Boyd coined the word Twit Pitches last month. The concept is to force PR firms to use the economy of words (characters?) to pitch bloggers. It’s a reality in life, and I fight with my wife on this regularly, that no one [...]

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May 12, 2008

Blogger Blacklist (and Other PR Pipe Dreams)

Remember the blogger-PR fiasco last year? The one where Wired Editor Chris Anderson published a list of over 300 email addresses from PR flacks that pitched him unsolicited? It caused quite a stir. In fact, around here, it got the PR Roundtable going where Marshall Kirkpatrick, Cathryn Hrudicka, Brian Solis, Doug Haslam and the late [...]

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April 9, 2008

So That's What You Believe…

Just some random thoughts I have. Social Media is only as valuable as what you put into it. Your Blogging success is not based on the number of pageviews, but the number of “conversions” (forget advertising here, folks. Think deeper) Your company needs to be blogging because you can then facilitate the conversation that is [...]

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