Tag: pr

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PR Roundtable Discussion: The Challenge of Social Media

Last week was a tough week for the public relations community dealing with social media. I even contributed a bit to the fuss, though independently of Chris Anderson or anyone else. It’s really quite easy to flame people and make bold statements like, “PR people, You’re blocked“. It’s quite another […]

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We Love you Public Relations People – But Do It Our Way!

I just wanted to cap off this very tough week for PR people with a little bit of encouragement. As a blogger, I love you guys because you’re communicators by nature. You are generally effective in evangelizing a brand and keeping people looking forward an not backward. The biggest thing […]

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Organic Feed Reading

There is so much information shooting around on these interwebs that sometimes I have a hard time keeping track of all the conversations I want or need to be a part of. Yes, of course I use Google Alerts to do vanity searches on my name, but I’ve found that […]

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How To Get an Angry Email From Me

So you know how I keep railing on Public Relations people? Yeah… That. I’ve decided to use one such PR Representative, a Mr. Cory O’Brien, as an object lesson. Though he doesn’t deserve it, I will leave his phone number and email address out. Hi Site Owner, My name is […]

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Everything I Needed to Know about PR I learned from Office Space

The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.

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Rant: Silicon Valley Fenetics

Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup […]

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La Regla de Oro de Twitter Marketing

This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! Usted conoce Twitter, correcto? Es la red social que trae a personas juntas en una conversación penetrante acerca de cualquier sucede en un […]

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The Golden Rule of Twitter Marketing

Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is happening at a given moment. Sort of like Instant Message. Sort of like Blogs. But in 140 characters or […]

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Down with the Press Release!!

First of all, thank you, Aaron, for asking me to contribute to Technosailor. It’s great to be here, and also serving a readership that’s not in the insular marketing blogosphere bubble. The best thing about writing for you (as opposed to communicators) is that you already understand that PR and […]

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Marketers Live in Alternate Realities, erm, Second Life

I’m a pretty well known guy. I like that. It’s odd, at times, particularly at conferences or meetups where people I don’t know introduce themselves, “Hey, aren’t you that Technosailor guy?” Despite being known in tech and the social media scene, I never claimed to be PR-oriented, despite Geoff Livingstone […]

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