Business and Technology with Common Sense
The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not be laughed at by social media people. Trust me on this. And to prove my point, I shared these thoughts this past weekend with some really great PR people that are trying to do it effectively in Boston.
Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now. When it was Digg, FaceBook and Skype, this was different. It was cool, fresh and neat. You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup Pownce and Jaiku!). Instead it […]
This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! Usted conoce Twitter, correcto? Es la red social que trae a personas juntas en una conversación penetrante acerca de cualquier sucede en un momento dado. Como Mensaje Instantáneo […]
Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is happening at a given moment. Sort of like Instant Message. Sort of like Blogs. But in 140 characters or less. From Blackberries and Cell […]
First of all, thank you, Aaron, for asking me to contribute to Technosailor. It’s great to be here, and also serving a readership that’s not in the insular marketing blogosphere bubble. The best thing about writing for you (as opposed to communicators) is that you already understand that PR and marketing sucks. I don’t need […]
I’m a pretty well known guy. I like that. It’s odd, at times, particularly at conferences or meetups where people I don’t know introduce themselves, “Hey, aren’t you that Technosailor guy?” Despite being known in tech and the social media scene, I never claimed to be PR-oriented, despite Geoff Livingstone calling this blog the top […]