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Your Blogging Success is Based on Conversions, not Page Views

April 15, 2008 - Comments

If you listen to the masses, you can only enjoy success in your blogging if you’ve got pageviews. The establishment has been setup this way and the theory is shoved down our throats from the very first day we start blogging. This theory is peddled by advertisers looking for impressions, the elbowing that occurs among [...]

Social Media Is Only As Valuable as What You Put Into It

April 14, 2008 - Comments

As a company, your job is to make money. Trust me, I get it. Launching into social media is a scary place to be, if you’re a company that has not historically embraced transparency and customer facing transparency. Again, I get it.
However, in todays age, it is becoming increasingly difficult to simply not engage in [...]

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    <p>Twitter pitching is a form of pitch that requires succint "what does this mean for me" kind of pitching. It is the ultimate efficiency of words. You have 140 characters or less to tell me why your pitch matters to me or my readers. Please include a means of contacting you. This is included in your 140 characters. If you send successive pitches, you will likely be ignored, unless it's obvious that the first pitch was a case of "accidental send", etc.</p> <p>This form of pitching does not mean I'm being a diva. It means that my time is valuable, and you want a piece of it. It's good practice for you, and delivers your pitch in a format I want. Win-win.</p>


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