Recap of SXSW Interactive 2009

As I sit here in a daze induced by 4 crazy days of interacting with geeks the world over, sleeping little and attending party after party after party, I find myself nostalgically looking back at SXSW 2009.

It wasn’t as good as previous years, in my opinion. Maybe it was the huge number of noobs. There are always newbies, but this year it seemed to be more than ever. And that’s not a bad thing. I am happy when new groups and segments of the internet community are introduced to the wiles of SXSW, however this year seemed to be extravagantly more than normal. And it did affect the way the festival went off.

Chris Brogan
Chris Brogan

Interestingly, over 7000 people registered for the Interactive festival, up some 25% from last year if I recall. However, the actual attendance seemed to be down. In the context of conversations, I think I realized what was really at play. Despite no one mentioning it out right, it was clear that the economy had people in funky moods. Last year at this time, we were discussing venture capital, web startups and Facebook’s expansion, as an example. This year, however, the tone and look on peoples faces was a little more stark. It was a very interesting dynamic.

Of course, that didn’t mean people were in sour moods. They weren’t. The parties flowed. The long lunches happened. People laughed and talked. In some cases, we sang.

Alex Hillman at Cogaoke
Alex Hillman, IndyHall

Sorry, if you missed me perform Eminem’s “Lose Yourself” at Cogaoke. I did not win the karaoke competition but at least I had fun trying.

SXSW always is a must attend for me because it represents, much like Facebook does for my real life, a confluence of all of the circles of my geek life.

For instance, my Boulder peeps were there:
Jeremy Tanner
Jeremy Tanner

My Silicon Valley peeps were there:
Rick Klau
Rick Klau, Google/Blogger

And, of course, a very large (largest in SXSW history, maybe?) DC representation:
DC Peeps at SXSW

I am hardly impressed by celebrity and most of the “celebrities” that were there are not people that are anything more than friends for me. For instance, Chris Pirillo and Loic Lemeur were there. Friends doing great things, like Gnomedex and Seesmic

Chris Pirillo and Loic Lemeur

My only really true geek boy moment was meeting Drew Curtis of Fark, a guy who built his company the old fashioned way (without VC money) and is not prone to jump on technology bandwagons just because everyone says they are cool.

Finally, as a bonus, I give you Julia Allison, the woman that so many love to hate but geek guys fawn over anyway, Brittany Bohnet and Randi Zuckerberg, the Facebook Director of Market Development, and the sister to Facebook CEO Mark Zuckerberg.

Julia Allison, Brittany Bohnet and Randi Zuckerberg

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