RSS

Aaron Brazell

Vetoing FeedBurner

I’ve been a fan of FeedBurner for a long time. Going all the way back to the early days at b5media when they were a good company. Then they sold out to Google, and I warned any who would listen exactly who they would become. It was denied, though (most likely in good faith), and […]

Aaron Brazell

Feed Updates

This weekend has been filled with lots of sprucing up and shifting around of various portions of this blog. The navigation has been streamlined. Author bios have been added to every post. The about page is less about me and more about the writers and content here. And there has been some feed shifting. Currently, […]

guest blogging

Qué Pasa con Latinoamérica y los RSS

Parece que aquel viejo dicho de “La información quiere ser libre” no aplica en Latinoamérica. Un breve estudio de medios latinoamericanos con presencia en Internet parece indicar que la gran mayoría todavía no adopta un modelo de distribución abierto. Preparando el website inicial de NotiLat.com visité 115 websites de medios latinoamericanos en Argentina, Chile, Colombia […]

Aaron Brazell

Operation: 1000 Subscribers

There is a major milestone approaching here at Technosailor, and since I don’t really feel like writing anything of any real substance tonight, I figure now would be a good time to point out that we are approaching 1000 RSS subscribers here at Technosailor. In fact, I’ve made it easier than ever to subscribe to […]

Aaron Brazell

Organic Feed Reading

There is so much information shooting around on these interwebs that sometimes I have a hard time keeping track of all the conversations I want or need to be a part of. Yes, of course I use Google Alerts to do vanity searches on my name, but I’ve found that in the past three or […]

Aaron Brazell

The Problem with RSS

RSS is the lifeblood of bloggers. It is the means to unspeakable content distribution to a wide variety of places. It is the means to an end that is widespread readership. Techcrunch has 461k readers who read the content via readers such as Bloglines, Google Reader, mobile RSS readers such as the Viigo app we […]

Aaron Brazell

The Happiest Moment in the RSS and Reader Marriage is in the Engagement

Over the weekend there was a huge buzz over new RSS subscriber numbers that Feedburner was reporting due to a change in how Google Reader was reporting their stats. The bounce was reported as high as 250% by bloggers like Jeremy Shoemaker to more average bounces of around 30% by bloggers like Stowe Boyd. My own bounce was 32%. The change has prompted many to begin to re-evaluate assumptions previously held for a long, long time. One of those was my own boss, Jeremy Wright, who mused, “Google is now, or is soon set to be, the world’s #1 feed reading software / destination / feature.”

Without losing the forest through the trees, FeedBurner has just let loose with some blistering analysis of the trend. And they are spot on. While the assumption is made that bigger is better, Feedburner examines the data and arrives at the conclusion that the motion of the ocean is actually significantly different.

Not all subscribers are alike. Yahoo reports active subscribers over a rolling 30-day period. Most other web-based readers report the total number of individuals who’ve subscribed, regardless of whether they have actually logged in recently.
Default feeds are popular. (Yes, this is an early frontrunner in 2007 “Painfully Obvious Bullet” balloting.) Said differently: many aggregators offer a set of default feeds for every new account, or provide “bundles” of feeds by category. These feeds will get disproportionately high subscriber numbers at specific aggregators.