Blackberry Provides a Mobile Device Too!

Since the iPhone came out a year and a half ago, mobile app development has gone into an iPhone-only mode of development. Mostly. The web interface has made it much more conducive to providing a real rich environment for web applications and now that the iPhone 3G has arrived, apps are being produced left and right.

It’s all great, except Apple still has a minority market share in mobile devices. By mobile device, I am referring to smart phones: iPhone, Treo, Blackberry, etc.

In DC, we have a running joke about the iPhone. In DC the preference for a smartphone is a Blackberry. When I get on the Metro, I look around and everyone is fiddling on their Blackberries.

It’s a matter of utility and practicality.

In San Francisco, no one goes without an iPhone, but in DC iPhones are far more scarce.

Yet, mobile application development seems to trend toward iPhones. While iPhone rich applications are great for the “bling” factor, they represent a small minority of customers in the global market that actually can utilize these interfaces.

In my opinion, developers can work within the limitations imposed by RIM to provide rich Blackberry equivalents to their apps. The Facebook App for Blackberry is a shining example of great Blackberry app that has been developed within the context of the RIM framework.

It can be done. It should be done.

I was pitched an iPhone app by a PR guy yesterday and when I scolded him for having an iPhone app and not a Blackberry app as well, he corrected me and gave me access to their prior-released Blackberry version. After fiddling around with it for 30 mins, I realized it just doesn’t work. Why are companies putting out half-assed products?

The Blackberry Storm is coming out, by all accounts, in the next 2-3 weeks and I’ll be one getting it as soon as it comes out. Why? Because Blackberry users know our product sucks. But, we need it. It’s utility. It’s functional. It’s the hub of our digital lives. The Storm will theoretically change that and that is great.

In the meantime, mobile app developers have to recognize the market share and not take an elitist perspective that they can somehow push users to the sexier platform. Because in DC, purchasers don’t care about sexiness. They care about utility. I imagine this city is not alone in that regard.

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